Job Title: Director of Sales & Marketing
Location: TF Royal Hotel & Theatre, Castlebar, Co. Mayo
Reports To: General Manager

KEY SKILLS & QUALIFICATIONS:

• Minimum of 5 years’ experience in sales and marketing, preferably in the hospitality, entertainment, or events industry.
• Proven track record of driving ticket sales and building successful corporate partnerships.
• Strong knowledge of MICE sales and event management.
• Experience with digital marketing tools, SEO, and social media platforms.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to lead a team, manage multiple priorities, and work collaboratively across departments.
• Strong analytical skills and experience using data to drive decision-making.
• Creative and strategic thinker with a passion for driving results.

SKILLS:

Marketing And Sales SEO Digital Marketing

• Plan and direct day to day operation of the sales & marketing function to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service.
• Develop and oversee all Social Media activation to ensure ROI.
• Attend consumer and trade promotions as required and schedule relevant individual promotions for the hotel.
• To ensure the accurate processing, distribution, recording/filing and follow up of all sales correspondence, including the execution of contracts, quotations, confirmations, cancellations, etc. Utilise CRM system for client database building.
• Identify key competitors and carry out regular competitor analysis, monitoring their performance, rates and sales activity.
• To protect and promote the image of hotel at all times, both in print and verbally.
• To be fully aware of the main market developments and other factors that would influence business or create favourable market conditions.
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