Brightstar is an award-winning hospitality management company, with a proven track record in delivering excellence. Our motto is people – quality – profit, and it’s no accident that people come first. We know that great things come from great people! We are passionate about creating an environment where our employees can bring their A-game and be their best selves.
We are looking for a dynamic and visionary Director of Sales to lead and deliver a proactive commercial strategy across Brightstar’s portfolio of hotels, with a particular focus on corporate business and Milford Hall Hotel. This is a key leadership role within the company, reporting directly into senior leadership, and offering an incredible opportunity to shape and grow the sales function of a rapidly expanding hotel group.
This role is perfect for a confident, commercially savvy sales leader who thrives in a multi-property environment. You will be responsible for managing sales activity across the group, mentoring and developing teams, building long-term client relationships, and delivering outstanding financial results. You’ll work closely with our senior leaders and property teams to develop strategies that support both individual hotel goals and group-wide ambitions.
Milford Hall Hotel is a beautifully refurbished sanctuary located in the heart of Salisbury, combining rich history with modern luxury. This elegant hotel features meticulously redesigned spaces that enhance the guest experience while maintaining a charming atmosphere. With exceptional dining options, including Sarums Brasserie, and versatile event facilities, Milford Hall is perfect for both leisure and business travelers. Dedicated to providing outstanding service, the hotel ensures every stay is memorable and enjoyable, making it an ideal destination for all occasions.

Objectives of this role:

• Develop and execute the hotel’s annual sales and business development strategy.
• Identify and secure new corporate and MICE business to drive room and event revenue.
• Build strong relationships with key clients, local partners, and stakeholders.
• Collaborate with the hotel team to deliver a seamless guest experience aligned with commercial goals.
• Track performance, analyse trends, and adapt plans to meet and exceed budgeted targets.

Responsibilities:

Sales & Business Development

• Lead the creation and delivery of the hotel’s sales strategy across key segments, including corporate, group, and MICE.
• Develop and maintain a healthy pipeline of local and national business opportunities.
• Conduct sales presentations, site visits, and attend networking events to showcase the hotel.
• Build close partnerships with local businesses, tourism boards, and industry networks.
• Collaborate with revenue and marketing teams to optimise pricing and promotional strategies.

Client & Stakeholder Management

• Act as the key point of contact for corporate and MICE clients, ensuring excellent service and repeat business.
• Build long-term client relationships and seek out opportunities to increase account value.
• Work alongside the General Manager to align sales activity with hotel operational priorities.
• Support Brightstar’s commercial team in sharing insight, best practices, and reporting.

Market Positioning & Brand Awareness

• Raise the profile of the hotel through active participation in local business and tourism networks.
• Monitor competitor activity and market trends to stay ahead of the curve.
• Represent the hotel at trade shows, industry events, and corporate functions.

Reporting & Performance Analysis

• Prepare accurate sales reports and forecasts to support business decisions.
• Provide monthly updates on sales activity, performance vs. budget, and market insights.
• Track KPIs and continuously seek ways to improve conversion, retention, and revenue performance.

Skills and Qualifications:

• Proven experience in a senior sales leadership role within hospitality, with a focus on corporate and MICE.
• Track record of exceeding sales targets and delivering against commercial strategies.
• Exceptional relationship management and communication skills.
• Demonstrable ability to lead remote and in-hotel teams across multiple properties.
• High-level commercial acumen and understanding of the UK hospitality market.
• Confident presenting to owners, stakeholders, and clients.
• Proficiency in reporting tools, CRM systems, and Microsoft Office Suite.

Preferred Qualifications

• Familiarity with major hotel brands and independent hotel operations.
• Strong knowledge of revenue management principles.

Job Type: Full-time

Ability to commute/relocate:

• Salisbury SP1 3TE: reliably commute or plan to relocate before starting work (required)

Experience:

• Sales: 3 years (required)
• Hospitality: 3 years (preferred)

Work authorisation:

• United Kingdom (required)

Work Location: In perso

• Develop and execute the hotel’s annual sales and business development strategy.
• Identify and secure new corporate and MICE business to drive room and event revenue.
• Build strong relationships with key clients, local partners, and stakeholders.
• Collaborate with the hotel team to deliver a seamless guest experience aligned with commercial goals.
• Track performance, analyse trends, and adapt plans to meet and exceed budgeted targets