Title: Director of Sales
Department: room2 Belfast
Reporting To: Group Director of Sales
room2 is the world’s first hometel brand; designing beautiful net-zero hotels which enable both our guests and employees to become the best version of themselves, whilst giving more than we take to our local & global communities. We are a family-run organisation, owned by Lamington Group - B Corp, focussed on providing world-class guest experiences and with a pipeline of growth to 2030 it’s a great time to start your journey with us.
Purpose of the role
If you’re passionate about business development, building high-impact relationships, and championing sustainable hospitality, this is an exciting opportunity to play a pivotal role in shaping the success of one of Belfast’s largest hotels - room2 and drive its growth in the vibrant Belfast market.
As Director of Sales, you will take the lead in driving revenue growth, market share, and brand positioning, ensuring room2 Belfast becomes the top choice for long-stay, corporate, and eco-conscious accommodation. You will be the commercial face of room2 Belfast, responsible for executing a strategic, hands-on sales approach that delivers results.
This is a key leadership role for someone with knowledge of the Belfast hotelroom market and a track record of success in business development, corporate sales, and market expansion. You’ll have the opportunity to build and nurture high-value partnerships across corporate, MICE, leisure, and relocation sectors, helping to establish room2 Belfast as a market leader.
Collaborating with the Group Commercial Team (Revenue, Marketing, and Sales) and the room2 Belfast General Manager to achieve commercial targets and outperformance, it is essential you can be an ambassador for our core values: sustainability, innovation, and community engagement, bringing net-zero hometels to the Belfast market.
This role is perfect for a dynamic, results-driven sales leader who is eager to make a significant impact in a fast-growing, forward-thinking hospitality brand.
Key Responsibilities

People

• Develop and execute a dynamic sales strategy to position room2 Belfast as the premier long-stay and corporate accommodation choice, focusing on building a healthy pipeline.
• Identify and secure new business partnerships with key industries in Belfast.
• Assisting Group Agent Account Manager to foster stronger connections with relocation agents, and travel management companies (TMCs)
• Represent room2 Belfast at industry events, trade shows, and local networking forums, ensuring brand awareness and commercial growth.
• Oversee corporate and long-stay accounts, ensuring high engagement, retention, and satisfaction.
• Lead corporate contract negotiations, ensuring competitive pricing aligned with revenue goals
• Drive internal lead generation initiatives.
• Work closely with the Revenue Team to optimise pricing strategies, forecasting, and market positioning

Places

• Provide regular insights into market trends, competitor activity, and new business opportunities to keep room2 Belfast ahead of industry shifts.
• Partner with local business networks, chambers of commerce, and economic development agencies to strengthen room2 Belfast’s influence in the corporate landscape.
• Act as the on-the-ground commercial expert, feeding valuable insights to the Group Director of Sales and HQ teams.
• Organise site inspections, FAM trips, and account review meetings to deepen client relationships and showcase the hometel experience.
• Expand leisure market share, recognizing Belfast’s growing reputation as a top weekend destination, developing relationships with travel agencies, lifestyle brands, and event organisers.

Planet

• Champion room2’s sustainability commitments, leveraging its net-zero ethos as a key selling point for eco-conscious businesses and travelers.
• Develop local sustainability partnerships, supporting green initiatives that align with the brand’s mission.
• Collaborate with Marketing to ensure room2 Belfast is recognised as a forward-thinking, sustainable accommodation provider in both corporate and leisure sectors

Technical Knowledge

• Proven experience in hotelroom sales & business development
• A strong network in Belfast’s hospitality, business, relocation, and tourism sectors.
• Experience leading high-level negotiations and revenue-driven strategies.
• A passion for sustainability and innovative accommodation concepts.
• Exceptional relationship-building, networking, and leadership skills.
• A proactive, results-driven mindset

This job description should be taken as a general guide and Lamington Group reserves the right to update and amend it in keeping with operational requirements, which may change from time to time.
Skills
Business Development
Communication
Sales
Job Types: Full-time, Permanent
Pay: £90,000.00-£120,000.00 per year

Additional pay:

• Performance bonus
• Quarterly bonus
• Signing bonus
• Yearly bonus

Benefits:

• Company events
• Company pension
• Employee mentoring programme
• Enhanced paternity leave
• Free or subsidised travel
• Health & wellbeing programme
• Private dental insurance
• Private medical insurance
• Profit sharing
• Work from home

Schedule:

• 10 hour shift
• Monday to Friday

Work Location: In perso

Please refer the Job description for details