DIRECTOR OF SALES & MARKETING

Adventure Canada is a dynamic leader in regenerative travel, specializing in expedition cruising, meaningful cultural connections, and conservation. With a small but mighty team, we pride ourselves on being entrepreneurial, collaborative, and values-driven. At Adventure Canada, our people are our greatest asset and we’re looking for a Director of Sales & Marketing to help lead us into the future.
Reporting directly to the CEO, this senior leadership role is responsible for developing and executing a unified strategy that drives revenue growth, builds brand awareness, and deepens customer engagement. The Director balances vision with action: shaping strategy while also rolling up their sleeves alongside the team to ensure momentum, alignment, and results.
This is a pivotal opportunity to influence company direction, build and mentor a talented team, and strengthen Adventure Canada’s presence in niche travel markets through sales leadership, brand storytelling, and digital strategy.

• Develop and lead an integrated sales and marketing strategy aligned with Adventure Canada’s values and growth goals.
• Manage and mentor a compact cross-functional team (Sales Manager, Digital Marketing Manager, Brand & Partnership Manager), building them into a high-performing unit.
• Drive lead generation, sales conversions, client retention, and growth of B2B partnerships.
• Oversee brand, content, and digital marketing strategies across multiple channels.
• Evaluate and make recommendations on future e-commerce opportunities.
• Collaborate with the CEO and executive team on business planning, forecasting, and brand development.
• Represent Adventure Canada at industry events, trade shows, and with key partners.