Director of Sales & Marketing- Fairmont Agra at Fairmont St Andrews Scotland

Agra, Uttar Pradesh, India -

Full Time

Start Date

Immediate

Expiry Date

12 Aug, 26

Salary

0.0

Posted On

14 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Commercial Strategy, Revenue Generation, Market Positioning, Digital Marketing, Public Relations, Budgeting, Forecasting, Team Leadership, Strategic Partnerships, Distribution Channel Management, CRM Systems, Luxury Market Analysis, Negotiation, Business Planning, MICE Sales, Brand Management

Industry

Hospitality

Description

Company Description We are Accor. We are a worldwide Augmented Hospitality leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, creating new connections & emotions for our guests, nurturing real passion for service and achievement beyond limits. We’re so much more than hotels — we’re creating innovative lifestyle experiences , whether you live, work or play. Blaze your own trail from 40+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups . At Fairmont Hotels & Resorts, we offer our guests the finest hospitality experience in each of our destinations. As part of Accor, you will join a global community that values excellence, sustainability, and innovation—where your leadership will shape exceptional guest experiences every day. Job Description As Director of Sales & Marketing, you will lead the commercial strategy for the pre-opening and launch of Fairmont Agra—positioning the hotel as a premier luxury destination in the market while driving revenue, brand visibility, and long-term profitability. Develop and execute the overall Sales, Marketing, and Distribution strategy aligned with Accor and Fairmont brand standards. Lead the hotel’s pre-opening commercial roadmap including market positioning, pricing strategy, and go-to-market plans. Drive revenue generation across all segments including Rooms, Events, MICE, and F&B. Establish strong relationships with key clients, luxury travel partners, corporate accounts, and global distribution channels. Identify new business opportunities and build strategic partnerships to maximize market share. Oversee digital marketing, PR, branding, and communication strategies to ensure strong market presence pre- and post-opening. Monitor competitor activity and market trends to ensure proactive and agile strategy execution. Collaborate with Accor regional and global sales teams to leverage network opportunities. Pre-opening Responsibilities: Build and lead the Sales & Marketing team from the ground up. Develop pre-opening sales plans, budgets, and revenue forecasts. Establish all sales systems, reporting tools, and distribution channels (OTA, GDS, direct channels). Launch brand awareness campaigns, PR initiatives, and pre-opening promotions. Drive early business through key accounts, MICE planners, and luxury consortia. Ensure readiness of all sales collaterals, digital assets, and brand communication. Leadership & Team Management: Inspire, coach, and develop a high-performing sales and marketing team. Set clear objectives, monitor performance, and drive accountability. Foster a culture of collaboration, innovation, and results-driven performance. Work closely with Revenue Management, Operations, and Finance teams to achieve business goals. Business Planning & Performance: Lead the Annual Business Plan, budgeting, and forecasting processes. Track performance against KPIs including revenue, market share, and profitability. Optimize sales mix and distribution channels to maximize yield. Ensure effective use of Accor sales tools, CRM systems, and analytics platforms. Qualifications Bachelor’s degree in Business, Hospitality, or related field (Master’s preferred). 10–15 years of experience in hotel sales & marketing, with at least 3–5 years in a leadership role. Prior pre-opening experience in a luxury or upscale hotel is highly preferred. Strong understanding of luxury market segments, distribution channels, and revenue strategies. Proven ability to drive results, build relationships, and lead high-performing teams. Excellent communication, negotiation, and strategic thinking skills Additional Information Be part of the pre-opening journey of Fairmont Agra, a landmark luxury destination Opportunity to build systems, teams, and culture from the ground up Work with a globally renowned luxury hospitality brand Job-Category: Sales & Marketing Job Type: Permanent

Responsibilities

Lead the commercial strategy and pre-opening roadmap for Fairmont Agra to position it as a premier luxury destination. Drive revenue across rooms, events, and F&B while building and managing a high-performing sales and marketing team.