Director of Sales, Marketing, & Venues at Spotlight Events Inc

Eagle, Idaho, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Apr, 26

Salary

0.0

Posted On

15 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Leadership, Client Relations, Market Analysis, Strategic Planning, Revenue Growth, Venue Partnerships, Contract Management, Brand Strategy, Team Leadership, Communication Skills, Analytical Thinking, Event Management, Negotiation Skills, Relationship Management, Marketing Strategy, Operational Oversight

Industry

Events Services

Description

Description Who We Are Spotlight Events, Inc. is an employee-owned (ESOP), a purpose-driven organization headquartered in Eagle, Idaho. For nearly three decades, our brands—Spotlight Dance Cup and LEAP National Dance Competition—have stood at the forefront of the competitive dance industry, producing approximately 90 events in 30 states and 50+ cities annually. Our Mission is simple: Inspire and Celebrate Young Adults through the Arts. Powered by the Entrepreneurial Operating System (EOS) and grounded in accountability, excellence, and growth, we are rapidly expanding our national footprint and seeking dynamic leaders who can grow with us. Our Company Core Values define who we are: “Break A Leg” - Passionate, disciplined, self-starter energy that inspires excellence “A Cut Above” - Delivering the shining standard at every event and creating raving fans “The Show Must Go On” - Adapt & overcome with resourcefulness, flexibility, and relentless drive to get it done “Support Your Friends” - Celebrate others, uplift the team, and make people feel valued “Pride of Ownership” - Own the details, grow relentlessly, and treat every dollar earned or saved as if it were your own Benefits & Culture Employee-Owned (ESOP): Build long-term wealth and ownership in a rapidly growing company. Annual Bonus based on % of EBITDA (30% – no max cap, based on plan terms) Mission-Driven Work: Inspire and celebrate the next generation of artists across the country. Career Pathway: Be part of the leadership team shaping the future of a category-leading brand. 401(k) with 3% Company Contribution Paid Time Off (PTO), Flex Time, Paid Holidays Pre-Tax “Cafeteria” Plan (FSA/HSA eligible) Medical, Dental, Vision Coverage AFLAC Supplemental Insurance Who We Are Looking For You’re a strategic and results-driven leader with expertise in sales, venue partnerships, and client relations. You thrive in dynamic, high-growth environments, inspiring teams to achieve ambitious goals while building strong relationships with clients and partners. You balance big-picture strategy with hands-on execution, always keeping accountability and excellence at the forefront. If this is you, consider joining us as we expand our reach and continue to set the standard in the performing arts industry! Position Overview The Director of Sales, Marketing, & Venues is a senior leadership position responsible for driving revenue growth, securing and managing venue partnerships, and cultivating client relationships that uphold the Shine Standard of our events. This role combines strategic sales leadership, market analysis, and operational oversight to ensure Spotlight and LEAP achieve revenue and growth objectives while delivering exceptional client and partner experiences. Key Responsibilities Leadership, Management & Accountability (LMA) Lead and inspire the Sales, Venue, and Marketing functions with clear expectations, accountability, and performance standards Oversee sales, client engagement, and marketing alignment to ensure a unified growth strategy Develop leaders and specialists through coaching, performance metrics, and EOS-based accountability Foster a culture of ownership, discipline, and alignment with company Core Values Market Research, Brand Strategy & Analysis Conduct ongoing market and competitive analysis to identify growth opportunities, emerging trends, and strategic positioning Monitor and report on client acquisition, attrition, retention, engagement, and brand performance metrics Translate data insights into actionable sales, marketing, and event strategies Ensure brand positioning, messaging, and value proposition are consistently reflected across sales and marketing channels Venue Procurement & Contract Management Oversee the full venue lifecycle from sourcing and negotiation through contract execution Secure favorable terms while mitigating risk and ensuring venues meet technical, financial, and client experience standards Partner with Event Operations to align venue selection with production, marketing, and client expectations Strategic Planning & Revenue Execution Partner with executive leadership to develop and execute company-wide growth strategies Identify target markets, high-value clients, and strategic expansion opportunities Translate long-term strategy into measurable revenue, marketing, and operational initiatives Own event revenue goal attainment in collaboration with Finance and Operations Client Acquisition, Marketing & Relationship Management Own the end-to-end client journey—from brand awareness and lead generation through post-event follow-up and retention Ensure marketing initiatives directly support sales objectives, event registration, and client engagement Oversee post-event feedback loops, client surveys, and proactive outreach to drive loyalty and improvement Serve as a trusted advisor and partner to studios, venues, sponsors, and industry stakeholders Sales Enablement, Marketing Oversight & Brand Growth Oversee strategic marketing initiatives including digital campaigns, brand positioning, sponsorship promotion, and content strategy Ensure marketing platforms (eCommerce, digital advertising, social, content, and analytics) support revenue goals Approve and guide major marketing campaigns, promotions, and branded activations tied to events and growth initiatives Ensure consistency in brand standards, messaging, and creative output across all channels Networking, Industry Engagement & Expansion Represent Spotlight and LEAP at industry events, trade shows, conferences, and networking functions Build strategic partnerships that expand market reach, brand visibility, and revenue opportunities Proactively pursue expansion through new markets, partnerships, and brand growth initiatives Performance Tracking & Reporting Track and evaluate revenue performance, market penetration, client acquisition, and marketing ROI Provide leadership with clear reporting on sales effectiveness, marketing performance, and growth initiatives Use data to refine strategies, optimize spend, and drive continuous improvement Key Qualifications & Competencies Proven Director-level Sales leadership experience with consistent revenue growth Demonstrated success integrating sales, marketing, and brand strategy into a unified growth engine Strong venue negotiation, contract management, and partnership experience 7+ years of experience in sales leadership, business development, marketing strategy, or related senior roles Experience in performing arts, live events, or competitive industries strongly preferred Exceptional leadership, communication, and executive-level presentation skills Strategic, analytical thinker with strong operational follow-through Comfortable representing the company publicly and traveling extensively Work Environment & Physical Demands This position requires travel to approximately 8–12 regional events annually, each lasting 3–5 days, with the possibility of extension to 1–2 national events lasting 6–8 days. During the off-season, the role may also involve supporting warehouse or inventory tasks and occasional industry events. The position includes physical activity such as lifting up to 40 pounds, setting up equipment, and working in varied environments, including venues, hotels, and stages. Team members must also be comfortable sharing hotel accommodations with same-gender colleagues during event assignments. Mock Training: All new/first year event staff are required to attend an audition and training session in Eagle, Idaho (Typically hosted January 4–8). Spotlight provides flights, transport, lodging, and meals. Travel may occur one day before or after the scheduled dates. General Scope of Duties The responsibilities outlined in this Job Description reflect the primary functions and common day-to-day expectations of the role. They are intended to provide a clear overview rather than an exhaustive list. As our organization evolves, additional tasks or adjusted responsibilities may be assigned to support operational needs, seasonal demands, or strategic priorities. Spotlight Events, Inc. reserves the right to modify, expand, or adjust duties at any time as business needs require. Equal Employment Opportunity Statement Spotlight Events, Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all team members and applicants. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Requirements #HIGHPSLE

Responsibilities

The Director of Sales, Marketing, & Venues is responsible for driving revenue growth and managing venue partnerships while cultivating client relationships. This role combines strategic sales leadership with operational oversight to achieve revenue and growth objectives.