NATURAL TALENT

Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel’s work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.
W Sydney is now casting for a dynamic and passionate Director of Sales to lead the sales team in maximising total revenue for W Sydney across all market segments, with a focus on acquisition and retention of business. Collaborating closely with the Director of Sales & Marketing, this role directly drives revenue and increases market share across rooms, Beverage & Food, group, FIT, spa, and other revenue generating sources in line with W Hotels and Marriott International’s brand standards.

WITH SUPPORT FROM THE DIRECTOR OF SALES & MARKETING, PRIMARY RESPONSIBILITIES FOR THE DIRECTOR OF SALES INCLUDE:

• Representing the W brand in all sales activities in line with W Hotels and Marriott International’s corporate strategies
• The day-to-day leadership, coaching, recruitment, and management of sales associates working in the department
• Develop, grow, sustain, maximise, and yield business across the Groups, Corporate, MICE, Wholesale, Entertainment and High-end Leisure segments to exceed budgeted revenue
• Build and maintain close working relationships with Marriott International’s Global Sales Team network to maximise business for W Sydney
• Develop and foster strong working relationships with (not limited to) key global, national, and local corporate clients for both corporate FIT and events business, PCOs, TMCs, OTAs, Entertainment agencies/Tour Managers, MICE agencies and corporate travel agencies
• Undertake and arrange Insider Tours and Familiarisation programs for clients across segmentations with strong potential to produce business for W Sydney (this may involve time outside of normal business working hours and familiarisation weekends)
• Represent W Sydney and Marriott International at relevant functions, tradeshows, conventions, and events which may include interstate and overseas sales trips
• Conduct development and performance reviews with direct sales team reports, identifying key personnel for further development and structured career pathing
• Responsible for effective recruitment, training and development certification, performance evaluation, turnover reduction, and optimisation of productivity
• Develop, implement, and maintain a training plan to ensure a high-quality presentation and level of customer service within the team from time of induction
• Identify, execute, and implement promotions, strategies, and special events within the sales client remit
• Be fully versed across all relevant Marriott International loyalty programs to maximise business opportunities for W Sydney
• Share in the establishment and preparation of the annual hotel Business Plan for rooms, B&F and minor operating departments as required
• Prepare monthly outlooks and forecast reports with by market segments comments, future actions and results for Owner’s and General Manager Reports
• Be able to work under pressure with the focus on leading, motivating and empowering the sales team to achieve W Sydney’s performance metrics
• Work closely with the Group, Catering and Event Sales Leader to develop and implement strategies to maximise MICE business
• Support the Marketing team on attendance of, and promotion to, clients to W events and programming which are scheduled in line with the annual marketing plan and expectations of the W brand team. These will be on a weekly, monthly, and quarterly basis to enable both brand and PR goals to be met.
• Work in conjunction with the Director of Revenue and Director of Sales & Marketing to ensure all Marriott International programs and systems are fully maximised
• Be an early adopter and champion for innovation, as the W brand has been since inception, to deliver and exceed budgeted revenues for the hotel, channel engagement and enhanced guest experience