SeedMaster is a Canadian-based manufacturer of precision seeding equipment, driven by innovation and agronomic performance. With a strong legacy in the Prairies and a growing international footprint, we’re committed to helping farmers grow with confidence, pride, and curiosity.

REQUIRED QUALIFICATIONS

• 7+ years of experience in ag equipment or capital goods sales, including 3+ in a multi-region or global leadership role.
• Demonstrated success managing sales teams and dealer networks to achieve measurable results.
• Proven experience managing sales budgets and making data-informed investment decisions.
• Strong understanding of value-based selling and competitive pricing in capital equipment markets.
• CRM fluency (Salesforce or equivalent); skilled in pipeline and performance data analysis.
• Valid passport and ability to travel internationally.

PREFERRED QUALIFICATIONS

• Degree or diploma in Agriculture, Business, or Marketing.
• Experience launching products.
• Familiarity with seeding systems and crop production practices across diverse geographies.

ROLE PURPOSE

Lead SeedMaster’s global sales execution to deliver revenue and margin targets, improve forecast accuracy, and elevate dealer and customer performance. This role ensures market alignment by working cross-functionally to refine product positioning and value communication. The Director is also accountable for understanding competitive pricing dynamics and ensuring our go-to-market strategy reflects both margin protection and commercial relevance across all regions. As a member of the leadership team, the Director of Sales plays an active role in shaping and executing strategic growth initiatives across the business.