LEAD SALES STRATEGY INTO A NEW ERA OF EXCELLENCE

, South Florida’s iconic oceanfront destination, is preparing for an exciting transformation into the Signia by Hilton brand in 2026. As our Director of Sales on the leadership team, you’ll not only drive performance at a world-class resort, but also help shape the commercial vision for its next chapter as part of Hilton’s premier meetings-and-events brand. This is your opportunity to lead through growth, inspire a high-performing team, and make a lasting impact on one of Hilton’s flagship properties.
A Director of Sales is responsible for maximizing the value of the asset by driving above-market topline revenues and creating a world-class culture, to attract and retain the very best talent, across specific commercial functions. Hilton is seeking strategic leaders who understand how to bring people, process and performance together, to create a winning formula.
Hilton’s Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering and events management, call centers, and analytics functions. These functions are the core of Hilton’s “commercial engine” and are essential to Hilton’s ability to drive profitable growth.
What will I be doing?
The primary responsibilities of this position are to lead the group, transient, and catering (where applicable) sales team at your hotel/complex and deploy business strategies that are creative, dynamic and impactful towards achieving your hotel’s annual budget and crossover targets.
As the Director of Sales, you will be responsible for overseeing commercial strategies for your sales team. Your goal is to improve the performance of the sales team by connecting strategy and business processes. Business processes should be designed to impact revenue streams, including Rooms, Catering and Events. Key deliverables for this role are to set deployment, team composition, and provide a cadence of activities that are a “predictive and prescriptive” approach to drive performance.
In this role, you should possess strong leadership, communication, and networking skills. You will facilitate the delivery of the Americas Commercial Operating Model pertaining to rooms (and banquets) sales.

Strategy:

• Contribute to the hotel’s Annual Multi-Year Strategic Intentions and Commercial Strategy, in partnership with the hotel commercial leadership team and regional sales, revenue and marketing support
• Directly accountable for setting the strategy and delivery of hotel’s sales targets including Direct Selling Revenue Streams including group rooms, banquets, catering, business transient and leisure transient
• Work with Hotel’s Commercial Leadership to ensure that Business Review Guidelines (current to + 5 years) and Group Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive group market share
• Strategically align sales activities and outcomes with established optimal mix, contribute to the accuracy of revenue forecasts, while executing strategies for different demand periods and the retail and group pricing targets established
• Understand and contribute to the maximization of profits in line with GOP and EBITDA targets
• Operate within departmental expense budget and forecasts
• In collaboration with hotel’s commercial leaders, contribute to the development of knowledge of all competitor and market activity

Leadership:

• Lead daily and weekly business review and sales strategy meetings
• Manage and execute monthly, quarterly, and annual APEX performance process with eligible sales team members
• In collaboration with DOSM, contribute to the commercial strategy plan pertaining to sales, socialize and amend plan on a consistent basis
• Development and oversight of hotel’s sales site visit strategies and approach
• Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
• Responsible for recruiting and retention of all sales roles
• Lead, engage, and develop sales team members, including ongoing performance development and Career Development Plans
• Conduct performance reviews for all direct reports and provide feedback for dotted line reports, including but not limited to:
• Group Sales
• Business Transient Sales
• Leisure Sales
• Catering Sales
• Contract/PERM Sales
• Facilitate and lead in a culture that is aligned with Hilton’s DEI and ESG enterprise goals

Ownership, Customer, and Stakeholder Relations:

• Contribute to performance and commercial activity reporting for hotels (i.e., performance status communication and response plans)
• Liaise with Hilton Worldwide Sales towards demand and conversion generation
• Build strong relationships with CVB and 3rd party travel partners
• High level of engagement with customers from all sales segments including:
• Support of team’s site visits and pre-convention meetings
• Support of sales managers sales travel into market

• Minimum Education: Bachelor’s Degree preferred
• Minimum Years of Experience: Three (3) or more years in hospitality sales & marketing leadership preferred
• Minimum Years of Experience: Three (3) years cross-functional experience in hotel management, or related industry experience preferre