Director of Sales at XDS

Santa Monica, California, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

250000.0

Posted On

23 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Direct Sales, Market Development, Prospecting, Deal Closing, Relationship Building, Consultative Selling, Sales Cycle Ownership, Team Building, Sales Management, Mentorship, Process Establishment, Territory Management, Market Intelligence Gathering, Trade Show Representation, B2B Sales, Entrepreneurial Mindset

Industry

Software Development

Description

Who We Are XDS Bicycles (Xidesheng Bicycle Co., Ltd.) is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon-fiber frames. XDS’s manufacturing scale, carbon expertise, and vertical integration create a once-in-a-generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver: Over 5 million complete bikes annually across road, mountain, gravel, city and e-bike segments More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility 300+ international patents covering T700+ carbon lay-ups and proprietary X6 aluminum alloys Full vertical integration, ensuring speed-to-market, supply-chain resilience and cost leadership OEM partnership with leading Western brands; and we’re now poised to build our own premium brand overseas For more info, please check out https://xds.co/ Here's a YouTube video featuring our state-of-the-art carbon factory - https://www.youtube.com/watch?v=06SheO5XFsY XDS is seeking a Director of Sales to join us on this ground-floor opportunity to establish XDS in the North American market. You'll be building our dealer network from zero to 50+ stores in our first year, working directly with independent bike shops and regional chains. This role requires a hands-on approach - you'll be the one knocking on doors, building relationships, and proving our value proposition store by store. This role features a clear path for advancement as North American operations expand. What You’ll Do 1. Direct Sales & Market Development Personally prospect, pitch, and close deals with independent bike shops, specialty dealers, and small regional chains Build relationships one store at a time through in-person visits and consultative selling Own the entire sales cycle from lead generation to contract signing Achieve Year 1 target of 50-100 contracted dealers 2. Build & Lead a Sales Team Recruit and manage 3-5 sales representatives as the business grows Provide hands-on training and mentorship while remaining quota-carrying Establish sales processes, territory management, and performance metrics Balance individual contributor work with team leadership 3. Establish Market Foundation Develop dealer onboarding and support processes Gather market intelligence and customer feedback for product development Represent XDS at trade shows and industry events Create scalable frameworks for future expansion You’re a Great Fit With: 5+ years of B2B sales experience with proven track record of opening new accounts Experience selling to small and medium businesses (individual stores, 2-5 location chains) Demonstrated ability to build business from zero-to-one in a territory or product line Strong relationship-building skills and consultative selling approach Entrepreneurial mindset and willingness to "roll up sleeves" Genuine passion for cycling, outdoor sports, or performance products You’re a Spectacular Fit With: (Do not exceed 3 items) Experience in diverse industries with SMB sales focus (consumer products, sporting goods, technology, B2B services, outdoor gear, etc.) Background with dealer/distributor or specialty retail networks Technical product knowledge and ability to learn complex product details Bilingual capabilities Success Metrics (define 1st year at minimum) 50+ U.S. dealers contracted and actively retailing XDS products 3-5 person sales team hired and productive Revenue targets achieved with documented, repeatable sales process Strong dealer satisfaction and brand recognition in target market Work Environment This role requires regular Los Angeles office presence for team collaboration and product training, combined with extensive field travel. Remote work is not available for this position due to the hands-on nature of the role and need for close coordination with leadership. We expect this leader in-office at least 2 days a week: (onsite; ≥ 50 % travel across the U.S. and periodically to Asia HQ) Our Compensation and Benefits Competitive base salary plus uncapped commission structure Demo bike fleet and comprehensive travel allowances Generous time off policy Health, dental, and vision insurance Office space in beautiful Santa Monica, California Equal Opportunity XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

Responsibilities

The Director of Sales will personally prospect, pitch, and close deals to build a dealer network from zero to 50+ stores in the first year, while also being responsible for recruiting, managing, and training a small sales team as the business expands. This role involves establishing foundational market processes, gathering market intelligence, and representing the company at industry events.