Director of Social Commerce & Content at Cariloha

Sandy, Utah, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Jul, 26

Salary

0.0

Posted On

16 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social media strategy, Content creation, Video production, Creative direction, Live commerce, TikTok Shop, UGC strategy, Influencer marketing, Photography, Videography, Adobe Creative Suite, Canva, CapCut, Data analysis, Project management, Team leadership

Industry

Retail

Description

Description About Cariloha Cariloha is an omni-channel brand specializing in luxuriously soft, sustainable bedding, bath, and apparel made from eco-friendly bamboo viscose. Rooted in comfort and conscious living, Cariloha blends Caribbean style with the spirit of Aloha to deliver elevated, everyday essentials. By transforming renewable bamboo into premium fabrics, Cariloha creates products that are soft, breathable, and environmentally responsible. With over 70 stores across 16 countries, the brand continues to expand its global footprint while maintaining a commitment to quality, innovation, and sustainability. Cariloha is a Certified B Corporation, meeting the highest standards of verified performance, accountability, and transparency across environmental and social impact. We seek team members who share these values and are passionate about building a better, more sustainable future. Role Overview We’re looking for a leader who lives and breathes content and commerce. This role sits at the intersection of strategy, storytelling, and revenue—owning how Cariloha shows up across social while driving measurable growth through content, creators, and live commerce. You will lead organic social, define our creative direction, and build a high-performing content engine that not only looks exceptional—but converts. Requirements Key Responsibilities Organic Social Strategy Own and evolve Cariloha’s organic social strategy across TikTok, Instagram, YouTube, and emerging platforms Build and manage a forward-thinking, consistent content calendar Define content cadence, production priorities, and platform-specific strategies Align social content with campaigns, product launches, and key business initiatives Identify opportunities to grow audience, increase engagement, and drive revenue Own content performance, including engagement, virality, and conversion Lead content amplification strategy, including boosting and alignment with paid media Creative Direction & Brand Storytelling Define content pillars and shape Cariloha’s social voice and visual identity Lead creative development from concept through execution Review and approve all social content prior to publishing Ensure a cohesive, elevated, and on-brand presence across platforms Creator, UGC & Live Commerce Build and scale a high-performing creator and UGC ecosystem Partner with influencers and creators to expand reach and content volume Integrate creator content into broader brand storytelling Identify winning formats and double down on high-performing content Lead TikTok Shop and live commerce strategy, including recurring live events Social Analytics & Performance Track, analyze, and report on performance across social platforms and competitors Deliver clear weekly and monthly performance insights Identify trends, opportunities, and gaps Translate insights into actionable optimizations across content and strategy Giveaways & Brand Collaborations Identify and execute brand partnerships, giveaways, and collaborations Develop creative concepts that drive reach, engagement, and follower growth Manage partner relationships, timelines, and execution Measure performance and refine future initiatives YouTube & Long-Form Content Own strategy and execution for long-form YouTube content Develop scalable series, formats, and storytelling that build brand affinity Leverage long-form content for product education and deeper engagement Collaborate cross-functionally to bring content to life Continuously refine strategy based on performance Photo & Video Production Lead end-to-end production for social content, from concept through final delivery Operate as a hands-on producer/director across shoots and live environments Develop scalable content formats and live show structures Direct on-camera talent to maximize engagement and conversion Ensure all content meets high creative and brand standards Repurpose content across platforms to maximize reach and efficiency Team Leadership Build, mentor, and lead a high-performing social and content team Manage external creators, freelancers, agencies and production partners as needed Foster a fast-moving, test-and-learn content culture Success in This Role Looks Like Consistent growth in followers, engagement, and content reach Measurable revenue contribution from social and live commerce A scalable, high-performing creator and UGC pipeline Repeatable, high-converting content formats across platforms Qualifications 5+ years of experience in social media, content creation, and video production Proven track record of growing and managing high-performing social channels Strong photography, videography, and editing skills (lighting, audio, post-production) Experience across TikTok, Instagram Reels, and YouTube (short- and long-form) Experience with live content or live commerce Deep understanding of social trends, algorithms, and audience behavior Ability to balance creative instinct with data-driven decision-making Experience working with creators and integrating UGC into brand ecosystems Strong organizational and project management skills Confident directing talent and providing creative feedback Self-starter with a strong sense of ownership and bias for action Experience managing social, creator, or content teams is a plus Proficiency in tools including Adobe Creative Suite, Canva, CapCut, and similar platforms Preferred location: In-office Utah. Remote considered for the right candidate Willingness to travel (30–40%) Compensation & Benefits Competitive salary Medical, dental, vision, and life insurance 401(k) with company match Paid time off (PTO) Flexible work schedule Gym membership options Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards Generous employee product discounts and annual product giveaways Company events, catered meals, and a fully stocked kitchen Annual one-on-one financial consulting

Responsibilities

The Director of Social Commerce & Content will lead the organic social strategy, creative direction, and content engine to drive brand growth and revenue. They are responsible for managing creator partnerships, live commerce initiatives, and overseeing end-to-end production for social platforms.