WHAT ARE WE BUILDING?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
The Senior Director / Director of Social Media will play a critical role in shaping and quantifying Hard Rock Bet’s voice across every social platform. This position is responsible for the full social-media program lifecycle, from strategy and content creation through community building and rigorous performance measurement. With a strong focus on expanding Hard Rock Bet’s online reach and engagement, this role will develop scalable programs that contribute to acquisition, retention, and revenue generation, mitigate reputational risk, and deliver a best-in-class social presence whose business impact is unmistakable.
The ideal candidate will pair sharp creative instincts with a data-obsessed mindset, proven leadership in fast-moving, highly regulated industries, and a passion for sports betting and gaming. They should be prepared to adapt and learn as social platforms, algorithms, and audience behaviors rapidly evolve.

• Social Strategy & Roadmap: Define, develop, and execute a comprehensive, multi-platform social-media strategy that advances Hard Rock Bet’s brand identity and commercial objectives for both sportsbook and casino products.
• Measurement & Business Impact: Design and own a robust measurement framework—including OKRs, leading/lagging KPIs, attribution models, and ROI dashboards—that connects social efforts to customer growth, engagement, and revenue; present insights and recommendations to senior leadership.
• Content Development & Optimization: Oversee end-to-end content creation (sports highlights, short-form video, memes, long-form storytelling, etc.), ensuring every asset embodies our brand ethos; implementing experimentation and data-driven creative iteration.
• Community Management & Engagement: Establish best practices for real-time engagement, customer care, and reputation management, fostering authentic relationships with bettors and players while upholding responsible-gaming standards.
• Influencer & Partnership Programs: Identify, negotiate, and activate creator, athlete, musician, and brand partnerships that expand reach and credibility, tracking performance against acquisition and revenue targets.
• Team Leadership & Management: Recruit, mentor, and inspire a high-performing team of social strategists, creators, and analysts, fostering a culture of creativity, inclusivity, and data-driven iteration.
• Cross-Functional Collaboration: Partner closely with Product, CRM, Performance Marketing, Creative, PR, and Compliance teams to ensure social initiatives support broader company objectives and regulatory requirements.
• Budget & Vendor Oversight: Own the social-media budget, allocating resources across channels, tools, agencies, and talent for maximum efficiency and business impact.
• Platform & Trend Monitoring: Stay at the forefront of platform updates, emerging channels, sports-betting moments, and cultural trends, ensuring Hard Rock Bet remains an innovator in social storytelling and fan engagement.