Director of Social Strategy & Innovation at Barkley

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Full Time

Start Date

Immediate

Expiry Date

17 Mar, 26

Salary

0.0

Posted On

17 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Visionary Leadership, Strategic Acumen, Collaborative Partnership, Creative Integration, Executive Communication, Influence, Organizational Stewardship, Paid Social Media, Digital Strategy, Media Innovation, Technical Feasibility, Analytics, Emerging Social Trends, Client Engagement, Resource Allocation, Thought Leadership

Industry

Advertising Services

Description

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. $1 Billion+ in Annual Billings 200+ Team Members Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024 This is a senior, highly influential individual contributor (IC) role at MissionOne Media, part of BarkleyOKRP. In this executive-level strategic role, you will be responsible for defining and driving the agency’s future-state social media offering. You will act as a visionary leader who identifies new competitive advantages, revenue streams, and first-to-market opportunities rooted in platform, creative, and media innovation. The DSSI works adjacent to the Planning team and is the strategic bridge for innovation, requiring deep collaboration with the Omni-Channel Activation team to assess technical feasibility and ensure the scale of all new initiatives. This role demands exceptional influence, advanced strategic thought leadership, and an authoritative understanding of the social ecosystem to secure the agency's competitive advantage. Qualities Here’s what it takes to be successful in the role: Visionary Leadership & Strategic Acumen: You possess an unrivaled ability to anticipate emerging social trends and platform shifts, translating this knowledge into a coherent 6-18 month strategy that drives competitive advantage for our clients. Collaborative Partnership (Crucial): You demonstrate a strong track record of successful collaboration with high-volume media buying and execution teams. You are adept at working with Activation leadership (VP, Omni-Channel Activation) to assess technical feasibility, design pilot tests, and ensure new strategies are scalable. Planning Adjacency & Creative Integration: You are skilled at partnering with the Planning team to inject bold, innovative social ideas into integrated media recommendations, leveraging new media types and platform features to create unique client value. Executive Communication & Influence: You are a masterful communicator, capable of articulating complex strategic investments and innovation roadmaps to executive stakeholders (agency leadership and clients) with clarity and conviction. Organizational Steward: You use strategic insights to inform resource allocation requests, helping executive leadership justify new hiring or technology purchases based on client demand and internal ROI. Responsibilities ● Define, develop, and champion the strategic 6-18 month roadmap for the agency’s social media and innovation offering. ● Own and manage high-level strategic relationships with core social platform partners (Meta, TikTok, Pinterest, etc.) to secure access to proprietary beta programs and future products. ● Lead internal initiatives to vet, evaluate, and prioritize emerging social trends (e.g., live commerce, generative AI in creative) for client-facing integration. ● Design and lead high-level creative and media workshops focused on identifying big idea social concepts and first-to-market opportunities. ● Partner closely with the Planning team to ensure innovative social solutions are integrated into broader media recommendations and strategic client roadmaps. ● Work directly with the Paid Social Activation team to assess the technical feasibility of proposed innovation strategies and collaborate on pilot testing design. ● Ensure seamless transfer of knowledge and strategic intent to the Activation team for scalable execution. ● Collaborate with Analytics and Activation to design and implement new methodologies for measuring large-scale social engagements and non-traditional performance metrics. ● Act as a recognized industry thought leader by authoring white papers, hosting agency training sessions, and presenting externally. ● Use strategic insights to inform resource allocation requests, justifying new hiring or technology purchases to the EVP of Activation and Investment. ● Serve as the agency’s primary internal expert on social media innovation, providing high-level counsel to clients and internal teams. Qualifications ● Minimum of 8 years of experience in Paid Social Media or Digital Strategy, with a proven track record of developing large-scale, visionary media programs that drove business growth. ● Deep understanding of the full digital media ecosystem, including the technical overlaps and distinctions between Paid Social and Programmatic. ● Outstanding executive presence and communication skills, with the ability to simplify complex strategic visions for C-level clients. ● Must demonstrate a strong track record of successful collaboration with high-volume media buying and execution teams. ● Bachelor’s degree in Marketing, Communications, or a related field. BarkleyOKRP’s Commitment to Diversity & Inclusion We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive. BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.

Responsibilities

Define and develop the strategic roadmap for the agency’s social media and innovation offering. Lead initiatives to evaluate emerging social trends and ensure innovative solutions are integrated into broader media recommendations.