Director of Strategic Communications and Brand Strategy at Pensacola Habitat for Humanity Inc

Pensacola, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Apr, 26

Salary

90000.0

Posted On

21 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Leadership, Brand Positioning, Media Relations, Crisis Communications, Public Speaking, Storytelling, Project Management, Budget Management, Analytical Skills, Emotional Intelligence, Team Leadership, Community Engagement, Donor Relations, Content Development, Digital Marketing, Reputation Management

Industry

Non-profit Organization Management

Description

Description Job Title: Director of Strategic Communications and Brand Strategy Department: Communications Supervisor: Chief Strategy Officer Direct Reports: Communications Manager, Communications Associate FLSA Status: Exempt Pay Range: $80,000 - $90,000 plus full benefit package Schedule: Monday – Thursday; 8AM – 4PM; Friday 8AM – 4PM with flexibility to work afterhours and weekends as required. ORGANIZATION OVERVIEW: Founded in 1981, Pensacola Habitat for Humanity is a non-profit, non-denominational, Christian ministry whose purpose is to improve communities through sustainable partnerships. Having built and renovated more than 1,600 homes, Pensacola Habitat seeks new and innovative ways to positively impact the community through various meaningful projects, including our Home Buyer and Community Development programs. Pensacola Habitat for Humanity offers unique financing opportunities to qualified applicants to provide affordable homeownership in Escambia and Santa Rosa counties. We are also the ONLY Habitat for Humanity affiliate who is also a NeighborWorks Charter Member. Pensacola Habitat is an affiliate of Habitat for Humanity International and follows HFHI’s non-proselytizing policy. Our mission: Seeking to put God’s love into action, Pensacola Habitat for Humanity brings people together to build homes, communities, and hope. Our vision: A world where everyone has a decent place to live. GENERAL DESCRIPTION: The Director of Strategic Communications & Brand Strategy is responsible for developing and executing clear, consistent, and compelling messaging for Pensacola Habitat for Humanity during a period of organizational growth and expansion. This is a hands-on, working leadership role that requires direct ownership of communications strategy as well as day-to-day implementation. The Director leads efforts to expand awareness and support for Pensacola Habitat by creating and deploying messaging that clearly communicates the organization’s full range of affordable housing solutions—beyond the traditional homebuyer program—and its impact across the community. As the organization’s primary brand steward, the Director ensures all internal and external communications align with the strategic plan, reinforce credibility, and strengthen Pensacola Habitat’s reputation as an innovative and trusted housing partner. Working collaboratively with leadership, resource development, programs, operations, and board partners, the Director maintains direct responsibility for content creation, storytelling, media relations, and public engagement. This role balances strategic planning with execution to support fundraising, advocacy, organizational growth, and measurable community impact. Requirements CORE RESPONSIBILITIES: Strategic Leadership & Brand Positioning Develop and execute comprehensive communications and brand strategy aligned with the organization’s strategic plan and long-term growth goals, and put systems in place to meet recurring communications demands (public events, briefings, media campaigns, etc.)Define and articulate Pensacola Habitat’s value proposition across multiple housing solutions, ensuring clarity and consistency in how programs are understood and used by the public, donors, partners, and policymakers. Serve as the organization’s primary brand guardian, ensuring standard operations procedures are in place to align messaging with Pensacola Habitat’s mission, vision, faith-based values, and innovation in affordable housing. Executive Communications & Thought Leadership Act as a primary spokesperson for Pensacola Habitat for Humanity, and/or prepare and coach executive leadership and board members for media, public speaking, and stakeholder engagement. Develop and lead execution of proactive media relations strategy, positioning Pensacola Habitat as a trusted authority and thought leader in affordable housing and community development. Oversee crisis communications and reputation management, ensuring timely, accurate, and values-aligned responses. Marketing, Communications & Storytelling Oversight Provide executive oversight of all communications functions, including digital marketing, social media, public relations, advertising, content development, and publications. Ensure compelling storytelling that highlights impact, homeowner journeys, community partnerships, donors, volunteers, and innovative housing models. Guide the development and analysis of KPIs, dashboards, and reporting related to brand awareness, engagement, and campaign performance. Organizational Alignment & Internal Communications Ensure staff, volunteers, board members, and partners clearly understand and champion Pensacola Habitat’s evolving mission, programs, and strategic direction. Partner with Human Resources and leadership to strengthen internal communications, culture alignment, and change management during growth. Community, Donor & Stakeholder Engagement Strengthen and develop relationships with community leaders, corporate partners, faith-based organizations, government entities, and national partners. Support development and fundraising initiatives by aligning messaging with donor priorities and impact outcomes. Represent and establish systems to prepare briefs for others to represent Pensacola Habitat at high-level community events, conferences, speaking engagements, and media opportunities. Team & Budget Leadership Lead, mentor, and develop a high-performing communications and marketing team, fostering collaboration, accountability, and professional growth. Manage departmental budgets, external vendors, and agency relationships with fiscal responsibility and strategic intent. Innovation & Continuous Improvement Stay current on and deploy appropriate trends in communications, digital engagement, affordable housing advocacy, and nonprofit brand strategy. Introduce innovative tools, platforms, and strategies to enhance reach, clarity, and community understanding of Pensacola Habitat’s work. KNOWLEDGE, SKILLS, ABILITIES: Proven executive-level leadership and strategic thinking abilities Exceptional verbal, written, and presentation skills Strong media relations, crisis communications, and public speaking experience Ability to translate complex programs into clear, compelling public messaging High emotional intelligence and ability to influence across all organizational levels Strong project management, budgeting, and analytical skills Deep understanding of brand strategy, storytelling, and reputation management Ability to work respectfully and effectively with diverse populations, including homeowners, volunteers, donors, and community partners EDUCATION, EXPERIENCE: Bachelor’s degree required, Master’s degree in Communications, Marketing, Public Relations, Nonprofit Leadership, or related field preferred 7–10+ years of progressive experience in communications, marketing, public affairs, or brand leadership 5+ years in a senior leadership or director-level role Experience in nonprofit or mission-driven organizations preferred Demonstrated experience leading teams, managing budgets, and driving organizational messaging at scale PHYSICAL REQUIREMENTS AND WORKING CONDITIONS: This position is primarily performed in an office setting and may require sitting for long periods of time. On occasion, this employee may work offsite and perform other tasks that may require repetitive lifting of up to 25lbs. This position requires a valid state driver’s license, safe driving record, reliable transportation, and insurability through our vehicle insurance carrier. Please note that this job description reflects the essential functions for this role but is not designed to be comprehensive and does not restrict the tasks that may be assigned. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential job functions. BENEFITS Healthcare Dental Vision Short/Long Term Disability Life Insurance Accident Policy Cancer Policy 403(b) Monthly Wellness Benefit Paid Time Off Holiday Pay Pensacola Habitat for Humanity provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.

Responsibilities

The Director of Strategic Communications & Brand Strategy is responsible for developing and executing messaging for Pensacola Habitat for Humanity, focusing on organizational growth and community impact. This role includes overseeing communications strategy, media relations, and brand stewardship.