DESCRIPTION

Job Description
POSITION: Director of Student Applications Strategy
REPORTS TO: Managing Director of Student Recruitment and Enrollment
POSITION TYPE: 12-month
START DATE: August 1, 2025
COMPENSATION: $80,942 - $99,154, Home Office Grade 8
At YES Prep, work for a mission that impacts the life trajectory of students and their families. YES Prep creates pathways to extraordinary opportunity through best-in-class development, competitive compensation and benefits, and recognition for your impact. Grow as an authentic leader and be part of a high-performing, team-oriented culture.

Some quick stats about us:

• 24,700 Students
• 2,400 Team Members
• 15 Secondary Campuses
• 10 Elementary Campuses
• 92% Students Who Qualify for Free/Reduced-Price Lunch
• 96% Hispanic & African-American Students
• 90% Students Who Are Accepted to a 4-Year University
• 88% First-Generation College Students
• Ranked in the Top 100 High Schools in the Nation, U.S. News & World Report

We serve the students of Houston, Texas, the 4th largest city across the United States. There are over 20 public-school districts and other great public charter school options within Houston’s city limits serving our increasing population. We are a rapidly growing organization, committed to creating life-changing opportunities for over 23,000 students by 2025.

When you join the YES Prep team, some of the work and responsibilities will include:

Student Application Strategy

• Developing and implementing a comprehensive, customized student application to meet enrollment goals by school and grade level that drives school growth;
• Working as the leader designing the strategy for application targets for New School Launch plans;
• Overseeing annual enrollment campaigns, including messaging, outreach, and engagement strategies across multiple channels to maximize return on application conversion to registered students;
• Designing and executing strategies to collect and manage prospective student interest forms prior to the formal student application window, ensuring a healthy applicant pipeline;
• Leading CRM and student application platform strategy to ensure streamlined, equitable, and user-friendly processes are in place for system level application coordinators and school teams;
• Supporting early-entry market for new campus openings by partnering with Community Engagement and Advocacy to build trust and awareness in key communities over multiple years.

Enrollment Data Analysis

• Collaborating with student enrollment team to analyze enrollment data, market trends, and demographic shifts to make data-informed decisions and maximize student share;
• Designing and monitoring Objective Key Results (OKRs) to evaluate application conversion, application campaign effectiveness, and student share;
• Working with Student Enrollment team to develop strategy on student enrollment and continuous improvement and innovation.

Cross-Functional Collaboration

• Collaborating with academic, operations, communications, and community teams to maximize participation in events and initiatives that support increasing student application volume;
• Partnering with Community Engagement and Advocacy to build early awareness in future campus communities.

Manage a Team

• Building, training, and managing a high-performing team focused on outreach, student applications, and student application acquisition strategy;
• Working in close collaboration with School Operations to ensure effective training and integration of team efforts;
• Setting clear goals and performance metrics (e.g., OKRs) to ensure accountability and continuous growth within the team.

Student Application Tiered Support System Strategy

• Leading a tiered support system for schools not meeting enrollment targets and customizing a plan to meet enrollment goals;
• Providing hands-on strategy development and implementation for under-enrolled campuses to boost application volume and conversion.
• Additional duties as assigned.

Working Conditions & Schedule

• Flexible schedule with occasional evening and weekend events required.
• Hybrid work environment with travel to school campuses and community sites.