DIRECTOR OF WEB AND DIGITAL MARKETING

Department: Marketing
Location: Columbia, MO
Type: Staff, Full-time
Columbia College is committed to creating an inclusive employee experience for all regardless of race, color, national origin, gender, religion, sexual orientation, age or disability. The college maintains a safe place for open discourse and overall, fosters a sense of community that welcomes everyone.

JOB SUMMARY:

The Director of Marketing reports to Sr. Director of Marketing, Mail, Print, and Imaging Services (MIPS)/Brand Manager. They also collaborate closely with the Associate Vice President of Admissions and Marketing to develop and execute strategic marketing initiatives that strengthen the College’s brand and engagement across digital and traditional channels. This role oversees in-house and outsourced marketing efforts, drives website optimization and SEO strategies, and manages the creation of marketing materials across various platforms. The ideal candidate is a seasoned marketing leader with expertise in digital marketing strategy across multiple channels (digital & traditional advertising, website, email, video, and content) to elevate the College’s marketing and brand presence.

REQUIRED CORE COMPETENCIES AND PROFESSIONAL EXPERIENCE:

• A minimum of seven (7) years of experience in developing comprehensive digital advertising or marketing strategy.
• Strong expertise in analyzing metrics, setting KPIs, and using data to measure marketing effectiveness and inform strategies.
• A minimum of 3-4 years of experience in executing SEO efforts and managing websites while aligning them with other digital strategies to enhance cross-channel efficiency.
• Strong organizational skills with experience managing multiple projects simultaneously using tools like Smartsheet or similar platforms.
• Ability to plan, allocate, and track marketing budgets to ensure fiscal responsibility.
• Strong creative direction capabilities to ensure consistent and impactful messaging across all channels.
• Proven skills in leading, mentoring, and motivating a high-performing marketing team.
• Excellent verbal and written communication abilities for stakeholder engagement and reporting.
• Strong interpersonal skills to work across departments and build relationships with external vendors and partners.
  Required Level of Education: Bachelor’s Degree In Marketing, Business, Technology, or a related field.

PREFERRED PROFESSIONAL CERTIFICATION(S): IN:

Other Requirements: Ability to satisfy, within the parameters set by the College and consistent with applicable federal, state, and local laws, a criminal background check as a condition of employment.
Special Requirements (if any): Some overnight and out-of-state travel may be required.
Physical Requirements: The physical requirements described here represent those that an employee must meet to successfully perform the essential functions of this job. Accommodations may be made to enable individuals with disabilities to perform essential functions. Individuals seeking accommodation should contact the Human Resources Department without delay. While performing the duties of this job, the employee is regularly required to sit for long periods, talk, and hear. The employee must use hands and fingers to handle or feel; reach with hands and arms; climb or balance; and stoop, kneel, or crawl. Employees must be able to type on a computer keyboard and use a computer monitor regularly.
Work Conditions: The work environment conditions described here represent those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is rarely exposed to outside weather conditions; however, possible exposure to hazards and physical risks to personal safety may occur while operating specific equipment. The noise level in the work environment is usually mild.
This job description is not meant to be all-inclusive of every duty and responsibility required by the employee in the position.
Eligibility for employee benefits and perks is determined by employment status. For more information please see https://www.ccis.edu/careers/.
The offer of employment and assignment to duties is contingent upon a satisfactory criminal background check. The information may include, but is not limited to, academic, residential, achievement, performance, attendance, disciplinary, employment history, credit history, driving history, and criminal history of public record.
Review of applications will begin immediately and continue until the position is filled.
Columbia College is an equal opportunity employer.
In compliance with the Higher Education Opportunity Act (HEOA) and the Jeanne Clery Disclosure of Campus Security Policy and Campus crime Statistics Act (Clery Act), the Department of Campus Safety for Columbia College has provided the Annual Security and Fire Safety Report and crime statistics for the main campus and venues nationwide.
Columbia College is required to distribute this information to all current and prospective employees and students. Please follow the link below for the full report or contact Human Resources at 573-875-7495 for a printed copy.
https://www.ccis.edu/campus-safety/crime-reporting/reports-stats

Marketing Strategy

• Collaborate with the AVP of Admissions & Marketing and the Sr. Director of Marketing and MIPS to develop and implement a comprehensive marketing strategy aligned with the College’s strategic goals.
• Manage and oversee outsourced digital marketing efforts, setting and monitoring KPIs and ROI for vendors.
• Identify and eliminate redundancies in vendor partnerships to increase efficiency.
• Provide marketing assessment and recommendations to other departments and nationwide locations to ensure all marketing efforts align with the overall goals and messaging.
• Oversee the creation and production of marketing and recruitment materials (print, email, video, and audio) using project management tools like Smartsheet.
• Provide regular performance reports to senior leadership on in-house and outsourced marketing initiatives.

Website Optimization

• Collaborate with the Associate Director of Website to establish SEO processes and initiatives to increase website traffic and improve search engine rankings, using tools such as BrightEdge.
• Direct website content strategy, structure, and design improvements.
• Work closely with the content marketing team to align key messaging on the website.
• Conduct regular website analysis using tools such as GA4 and SiteImprove to inform website optimization efforts.
• Partner with Technology Services to streamline digital processes focused on the student experience.

Other Responsibilities:

• Perform job duties per Columbia College’s vision, mission, and values and contribute to the development of the Marketing Department.
• Develop relationships with college constituents. Meet, liaise with, and maintain working relationships with college peers and faculty.
• Provide leadership and an example for the staff of civility, courtesy, inquiry, strategy, reliability, and work ethic to produce goal-oriented results.
• Practice superior customer service.
• Display respect and civility to all constituencies regardless of the method of communication.
• Attend work timely and during the established hours of operation regularly; work additional hours as business necessitates.
• Fulfill additional responsibilities as assigned.
• Supervisory Responsibility: Assistant Director of Website

The position reports to The Sr. Director of Marketing, Mail, Print, and Imaging Services/Brand Manager