WHO WE ARE

FTI Consulting is the world’s leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world’s leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy, and commitment of our talented professionals across the globe to make a positive impact for our clients and communities.
At FTI Consulting, you’ll be inspired and empowered to make an impact on headline matters that change history. Working side by side with the world’s leading experts in your field, you’ll be surrounded by an open collaborative culture that embraces diversity, recognition, professional development and most importantly, you.
Are you ready to make an impact?

ABOUT THE ROLE

FTI Consulting’s Strategic Communications team is seeking an experienced Director to lead paid media planning and execution for clients in Washington DC. This role is ideal for seasoned professionals with experience at premier media planning and placement or public affairs media firms who are ready to leverage their expertise in a global consulting environment.
We are looking for a strategic media professional with deep experience in public affairs campaigns, political advertising, and advocacy communications.
You will be responsible for directing paid media with a primary focus on public affairs activations, leveraging audience data, overseeing external vendors where applicable, and assisting with campaign budgeting, fulfillment, performance reporting, optimization and financial reporting.
The successful candidate will have hands-on experience with sophisticated audience targeting, cross-platform media planning, and performance optimization for high-stakes public affairs engagements.
As part of FTI’s Strategic Communications segment, you’ll work on complex public affairs campaigns for Fortune 500 companies, trade associations, and government entities, providing strategic counsel that shapes public opinion and drives policy outcomes.

WHAT YOU WILL DO

Strategic Media Leadership:

• Lead comprehensive paid media strategies for public affairs, advocacy, and corporate reputation campaigns
• Integrate advanced audience research and behavioral data into sophisticated targeting strategies
• Develop multi-platform media plans spanning digital, traditional, and emerging channels
• Serve as a strategic advisor on media planning and audience engagement for corporate and association client

Hands-On Execution:

• Execute direct media buys across platforms including Facebook/Meta, Google Ads, LinkedIn, Twitter/X, YouTube, and emerging social networks
• Manage programmatic advertising campaigns and negotiate direct publisher relationships
• Oversee connected TV (CTV), over-the-top (OTT), and streaming audio placements
• Direct sophisticated audience modeling and lookalike targeting strategies
• Track and manage paid media budgets and invoices; coordinate closely with the finance department to ensure accurate reconciliation and timely payments.

Vendor Management & Optimization:

• Manage relationships with specialized political and public affairs media vendors
• Oversee external agencies and freelance specialists for specialized placements
• Lead real-time campaign optimization based on performance metrics and shifting political landscapes
• Coordinate with polling, research, and creative teams for integrated campaign delivery

Client Advisory:

• Provide strategic counsel on media mix optimization and budget allocation
• Present campaign performance insights and recommendations to senior stakeholders
• Identify opportunities to expand FTI’s digital capabilities within existing client relationships