Director, Paid Media at Weber Shandwick

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

08 Feb, 26

Salary

130000.0

Posted On

10 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media, Client Leadership, Team Management, Media Strategy, Analytical Skills, KPI Understanding, Google Campaign Manager, Media Management Tools, Healthcare Experience, Pharmaceuticals Experience, Cross-Channel Media Planning, Budget Management, Media Contract Negotiation, Industry Trends Awareness, Training and Mentoring, New Business Development

Industry

Public Relations and Communications Services

Description

Resolute – Account Director, Paid Media The Company Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). Roles and Responsibilities The Account Director, Paid Media, is a management position accountable for all aspects of assigned clients’ paid media programs. The Account Director is responsible for managing a team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients. Media Strategy and Planning Successfully build, grow and “own” client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business Lead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes Manage and be accountable for client budgets and timelines, oversee reports and client billing Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client Keep abreast of media and industry trends that impact your client’s business Team Leadership Manage and develop a team of direct reports. Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills, while motivating their interests and challenging them Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry Work closely with team to set brand strategies and develop media plans Accurately, objectively and constructively evaluate performance of direct reports Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members Foster an environment which encourages intelligent risk taking, innovation and creativity Agency Growth and Operations Exhibit ambition by driving agency thought leadership and new business Actively participate in new business pitches Help own the financial aspects of your team – profitability by client, staffing needs, etc. Partner with Media and Finance operations as it relates to media billing Assist VP with media operations process and compliance of team members Qualifications 8+ years of paid media experience with strong client and team leadership qualities, preferably with some experience in healthcare and pharmaceuticals Experience planning and buying across online and offline media channels Strong analytical skills and understanding of KPI’s and attribution Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers Experience working with media management tools (e.g. Mediaocean) The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: Medical Dental Vision 401k (with employer match) Tuition Reimbursement Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul MyDays – Flexible holiday schedules Short-Term Disability Paid Employee Family Leave Family Building Benefit NYC Salary range: $100,000- $130,000 Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. #LI-RJ1 We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Responsibilities

The Account Director, Paid Media is responsible for managing all aspects of assigned clients’ paid media programs, including developing and executing strategic media plans. This role also involves leading a team, managing client relationships, and ensuring quality control on media processes.