Director, Paid Search (SEM) (Temporary) at Crossmedia Inc

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

09 May, 26

Salary

0.0

Posted On

08 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Search, Google Ads, Microsoft Ads, Analytical Skills, Optimization Skills, Audience Targeting, Bidding Strategies, Attribution, Conversion Tracking, Team Management, Mentoring, Strategic Planning, Client Communication, Campaign Performance, Thought Leadership, Entrepreneurial Mindset

Industry

Advertising Services

Description

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London, Toronto, and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements, Illva Saronno, and more. We are seeking a Temporary Director, Paid Search for a Full Time role from late February through June, with the possibility of extending. The Director, Paid Search oversees Crossmedia’s media tactical planning, execution and reporting of paid search campaigns. They utilize their knowledge of the media marketplace and channels to brainstorm and ideate new activations and vendors for media campaigns. Aside from their primary account responsibilities, Directors also play an active role within the agency, participating in New Business pitches and projects as well as gaining visibility through clubs and organizations within the agency (XME365, XMCares, etc.). Key responsibilities of a Director at XM include: Reliable, ethical & operates in the best interest of XM & clients Leads development of strategic approach to client business and ensure that recommendations and decisions are consistent with objectives Assessing brief for not just platform translation but also business factors that will influence biddable strategy Liaisons with Planning/Investment Director to identify gaps, raise questions, and seek clarity needed to translate brief to tactical plan. Maintains a deep understanding of biddable tech, XM biddable department, and agency offerings and ability to share with clients when needs align Maintains working knowledge of relevant platforms, both ones being leveraged and available opportunities within the Paid Search space to create disproportionate advantages for clients. Assumes a lead role in client's media efforts and serve as key client contact for Senior Clients Collaborates with Finance team to maintain billing reconciliation and identify discrepancies. Demonstrates full understanding of client's business Provides client with strategic POVs Focuses on a quality XM product, adhering to XM’s high standards Trains Associate Director and Supervisors in effective management and mentoring approaches Works with team to ensure everyone has a clear understanding of roles and responsibilities across levels, and helps translate growth guide into roadmaps Holds regular one-on-one meetings with direct reports to discuss career growth, deliver/receive feedback, answer questions, and escalate concerns Identifies educational needs across team and leads trainings on performance marketing disciplines, processes, best practices, and the specifics of the client's business and industry Displays a high level of personal dedication and motivation. Displays enthusiasm, curiosity and an eagerness to learn Shows respect for team members, clients, and agency partners Requirements: 8–10+ years of experience in paid search with proven success managing large-scale campaigns Expertise in Google Ads, Microsoft Ads, and related SEM tools; strong analytical and optimization skills. Ability to develop and execute strategic paid search plans that drive measurable results. Experience managing and mentoring a team, fostering growth and collaboration. Strong understanding of audience targeting, bidding strategies, attribution, and conversion tracking. Strong POVs, proactively engaged in industry and agency thought leadership. You’ve got a bit of an entrepreneurial streak, so you’re excited at the idea of building the agency with new tools, ideas, and opportunities. You are looking for a place to learn and build something special. And you want to do it in a casual and collaborative environment Excellent communication and client-facing skills, including presenting campaign performance and recommendations CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: Flexibility to work in hybrid manner with in-office and work from home options (depending on role). Open/Flexible PTO with US & UK specific policies Sponsored healthcare options and agency-wide physical & mental health support 401k with company match (USA), and generous Pension (UK) Paid sabbatical at significant milestone anniversaries Generous paid parental leave policy Life milestone recognition & support The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) Cell phone/tech reimbursement Student Loan payment plan (US) Tuition reimbursement Learning & Development and training programs And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. Ability to stand, bend, and reach Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com. (US based candidates).

Responsibilities

The Director, Paid Search oversees the tactical planning, execution, and reporting of paid search campaigns. They lead the development of strategic approaches to client business and ensure recommendations align with objectives.