ABOUT TOPDOG LAW

TopDog Law is revolutionizing legal marketing with a bold, outside-the-box approach. Founded in 2018 by James Helm, our firm has achieved 200-300% year-over-year growth, making us one of the fastest-growing legal brands in the country. With high-performing brand & digital strategies, viral organic content, and data-driven marketing, we’re setting new industry standards.
Ranked No. 149 on the Inc. 5000 list, TopDog Law is just getting started. As we expand our investments, we’re seeking a social media advertising leader to grow client acquisition.

THE OPPORTUNITY

We’re looking for a Director of Paid Social to lead the team that is responsible for growing one of our most important channels. This role is both highly strategic and deeply hands-on—blending leadership, platform knowhow, experimentation, and of course- performance.
Reporting to the Chief Marketing Officer (CMO), you’ll own the paid social media roadmap, the campaigns we test and scale, the performance metrics you drive, and serve as the primary thought partner to stakeholders across Performance Marketing, Decision Science, Creative Lab, Operations, and Senior Leadership.
If you’re energized by fast-paced, analytical, and creative environments—this role is for you. Paid social has been and will continue to be a major growth driver for TopDog Law. We need the right leader to scale our investments and impact even further. With access to our creative muscle, strong brand equity, and advanced analytics capabilities, you’ll have the tools to win.
This is a unique opportunity for a paid social expert to show immediate impact. We scale fast.

SKILLS & QUALIFICATIONS

5+ years of experience in paid social advertising, including at least 2+ years leading teams.

• Deep expertise in social platforms: Meta (FB/IG), TikTok, YouTube, Snapchat, and emerging channels.
• Strong grasp of audience strategy, bidding mechanics, creative best practices, and platform nuances.
• Hands-on experience with incrementally testing, attribution, and in-platform experiments.
• Analytical mindset with ability to translate data into action. Ability to partner with Decision Science.
• Strong business intuition and ability to align paid social with company growth goals.

• Proven ability to influence cross-functional stakeholders through clarity, storytelling, and results.

• • Track record of building and scaling capital investment and outcomes in paid social advertising.

KEY RESPONSIBILITIES

At TopDog, we are a Performance Marketing Organization—and the Director of Paid Social sits right in the middle of it all.

• Bring Meta expertise & drive bottom-line growth, ensuring campaigns deliver ROI at scale.

With more scale (spend), you’ll have the opportunity to build, lead, and coach a high-performing paid social team.

• Own the Paid Social roadmap: testing frameworks, audience strategies, bidding, creative iterations, and expansion into new platforms.
• Develop scalable acquisition campaigns across Meta, TikTok, Snapchat, YouTube and emerging platforms.
• Partner with Creative Lab to guide production of thumb-stopping, high-performance content designed for each platform.
• Partner with Decision Science to Implement advanced measurement strategies—from incrementality tests and lift studies to multi-touch attribution and in-platform experiments.
• Translate performance data into actionable narratives for stakeholders—making clear where we’re winning, what we’re testing, and where to push spend.
• Champion a culture of experimentation and speed, ensuring learnings are codified and acted upon.

• Stay ahead of platform shifts and algorithm changes, ensuring TopDog Law is always operating at the frontier of paid social.

WHY THIS ROLE?

• Rare scope: Own paid social at the fastest-growing law firm in the country.
• High-impact: Your work directly drives client acquisition, brand visibility, and firm growth.
• Real leadership: This isn’t middle management. You’ll be defining the team, roadmap, and strategic direction.
• Fast: We’re scaling aggressively. Your strategies won’t collect dust—they’ll ship.