Today, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, answer any question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation.
So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more.
That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers.
We’re passionate about turning friction into triple win experiences for residents, property managers, and investors. That way renting can be easy and rewarding for everyone.
And now you can join us. Apply today to join 200+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win; creating the ultimate Triple Win.

ABOUT THE ROLE

Second Nature is seeking a Director of Partner GTM Strategy to own the go-to-market motion for our most strategic partnerships. This leader will be responsible for ensuring that Second Nature and our partners deliver on the joint revenue, pipeline, and activity commitments that underpin our partnerships.
This role is about driving joint go-to-market outcomes, not just campaigns. You’ll hold both organizations accountable to the GTM plan—from outbound activity and lead generation through to pipeline creation—and ensure execution across sales, marketing, and enablement teams on both sides of the partnerships.
The ideal candidate combines strategic acumen with operational rigor. You thrive at aligning cross-functional teams, setting clear targets, and mobilizing resources across organizations without direct authority. You know how to measure what matters, escalate where needed, and keep both sides moving toward revenue impact.

WHAT YOU’LL DO

• Joint GTM Planning & Execution
• Co-develop annual GTM plans with partner leadership to drive sourced pipeline and revenue.
• Define joint targets for:
• Partner outbound activity & activity per rep
• Partner-sourced MQLs, SALs, and opportunities that reach Discovery stage
• Coordinate enablement, marketing, and sales resources to activate plans consistently.
• Oversee execution of partner marketing campaigns, including:
• Campaign planning and calendar management
• Audience segmentation and persona development
• Messaging and value prop design
• Channel strategy and activation
• Content development, co-branding, and approvals
• Measurement, Accountability, & Performance
• Define, monitor, and report on KPIs including activity levels, sourced leads, pipeline contribution, and revenue impact.
• Deliver transparent reporting to Second Nature leadership and partner executives, ensuring alignment on progress and outcomes.
• Track GTM execution against partner commitments, identify gaps in activity or conversion rates, and drive corrective actions.
• Regularly review pipeline health with partner and internal leadership, using insights to refine joint strategy and execution.
• Cross-Functional Leadership
• Partner with Second Nature sales, marketing, and enablement teams to align motions with partner teams.
• Act as the central point of accountability across organizations, ensuring clarity on roles, responsibilities, and deliverables.
• Influence partner-side sales and marketing leaders to prioritize joint GTM motions.