Director, Partner Marketing at DEPT®

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

24 May, 26

Salary

150000.0

Posted On

23 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Partner Marketing, Co-Marketing Strategy, Demand Generation, Go-To-Market Efforts, Cross-Functional Collaboration, Campaign Design, Content Development, Event Management, Pipeline Tracking, ROI Optimization, Stakeholder Management, Strategic Leadership, Hands-on Execution, AI-Powered Services, Digital Commerce, Partner Governance

Industry

Advertising Services

Description

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE: As Director of Partner Marketing, Americas, you will lead the strategic development and hands-on execution of co-marketing, demand generation, and partner-aligned events across the Americas. You’ll be the driving force behind our joint go-to-market efforts with tech and media partners like Adobe, Shopify, Google, Optimizely, TikTok, Meta, Amazon Ads, Microsoft Advertising, and more, working to elevate our shared value propositions, generate pipeline, and amplify DEPT®’s leadership in AI-powered services, cloud migrations, personalization, media innovation, and digital commerce. You will collaborate cross-functionally with Growth, Alliances, Regional Marketing, and Sales teams to design and deliver integrated campaigns, content, demand plays, and events that turn partner relationships into tangible business results. WHAT YOU’LL DO: Build & Execute Co-Marketing Strategy — Develop and roll out joint marketing plans with strategic partners. Generate campaigns spanning webinars, case studies, thought leadership, email programs, and partner marketplace content. Drive Pipeline & Demand Generation — Partner with Growth, Partnerships, and Regional Marketing to launch sourced and co-sourced demand campaigns. Track and optimize for KPIs, ROI, and pipeline targets. Create demand plays aligned to partner incentives, MDF/coop budgets, and regional sales priorities. Lead Events & Experiences — Plan and manage partner-aligned events (executive roundtables, CIO experiences, roadshows, workshops, conferences such as Adobe Summit). Manage speaker submissions, session content, booth messaging, and overall event activation strategy. Oversee Content & Messaging Development — Develop partner-driven content and campaigns across teams. Craft compelling stories around AI-powered services, cloud migrations, personalization, media innovation, and commerce, ensuring messaging aligns with DEPT®’s brand and partner positioning. Manage Partnership Operations — Oversee partner portals, listings, marketplace profiles, badge/tier updates, awards submissions, and general partner governance. Collaborate with Alliances to support tier requirements and partner status goals. Maintain a shared calendar of partner campaigns, events, and GTM programs to align teams. WHAT YOU BRING: Significant experience (ideally 7–10+ years) in partner marketing, alliances marketing, or integrated B2B marketing, preferably within agencies, technology, or SaaS environments. Proven success working with enterprise-grade tech or media partners (Google, Adobe, etc.). Demonstrated track record of building joint marketing programs that drive pipeline/demand, with strong analytical and performance-optimization skills. Experience conceptualizing and executing content and storytelling around technical/enterprise offerings and professional services, for both marketing and executive audiences. Strong event & experiential marketing experience, from conceptualization to execution at conferences, roundtables, roadshows, and workshops. Excellent cross-functional stakeholder management, collaboration, and communication skills. Ability to balance strategic leadership with hands-on execution. Adaptability, creativity, and a proactive mindset. Comfortable navigating ambiguity and fast-paced environments. Passion for emerging technologies, AI-powered services, and modern digital experiences. WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package: Healthcare, Dental, and Vision coverage 401k plan, plus matching PTO Paid Company Holidays Parental Leave WE SUPPORT YOU BEING YOU: DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Learn more about DEPT® DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-Remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $106,000—$150,000 USD

Responsibilities

This role involves leading the strategic development and hands-on execution of co-marketing, demand generation, and partner-aligned events across the Americas to drive joint go-to-market efforts with major tech and media partners. Key duties include building joint marketing plans, driving demand campaigns, leading partner-aligned events, overseeing content development, and managing partnership operations.