WHO WE ARE

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 300 professionals across global locations including Boston, D.C.,London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex and CERN.

WHO WE’RE LOOKING FOR

Marketbridge is seeking a Director, Performance Analytics to shape how marketing performance is defined, measured, and optimized across integrated, multi-channel B2B marketing programs. This role is ideal for a strategic leader who thrives on translating complex business objectives into clear KPIs and actionable insights.
As a critical bridge between Demand Strategy, Media, Marketing Data Strategy, and Client teams, you will establish performance reporting standards, guide optimization strategies, and ensure consistent reporting narratives. You’ll play a critical role in working with clients to understand their campaign goals, objectives and reporting needs to then partner with our Marketing Data Strategy team to co-develop measurement frameworks, validate tracking assumptions, and ensure accurate and timely performance reporting. This role requires both analytical rigor and strong communication skills to turn data into clear narratives that influence decision-making.
We’re looking for a leader with a growth mindset; curious, adaptable, and eager to work with others to push the boundaries of how marketing performance is defined and optimized. You understand not only the current best practices of measurement and analytics but also how emerging technologies, particularly AI, are reshaping the landscape. You see AI both as a powerful tool to accelerate insights and as a market-shaping force that will influence how clients think about strategy, measurement, and optimization.
If you’re excited by the opportunity to elevate performance strategy, connect data to business impact, and guide clients and teams with clarity, this role is for you.

QUALIFICATIONS

• 8+ years of experience in marketing strategy, analytics, or performance measurement, ideally within an agency or B2B environment.
• Proven expertise in multi-channel marketing performance management (demand generation, ABM, paid media, etc.).
• Strong knowledge of measurement frameworks, KPI development, and campaign optimization.
• Strong knowledge of common KPIs used to measure marketing channels such as paid search, paid social, display/retargeting, website etc.
• Experience reviewing reports and/or extracting and assessing data from platforms such as Google Analytics, Google Ads, LinkedIn Campaign Manager, 6Sense, Demandbase, HubSpot, Marketo, and Salesforce is a plus
• Working knowledge of Excel, Python and SQL an asset
• Experience partnering with technical teams on data validation, tracking, and reporting infrastructure.
• Skilled at interpreting data, identifying insights, and translating them into strategic recommendations.
• Exceptional communication skills, with the ability to craft compelling narratives for senior executives.
• Experience managing teams, balancing project assignments, and fostering talent development.
• Comfort working cross-functionally with strategy, media, data, and client service teams.

KEY RESPONSIBILITIES

• Partner with Demand Strategy and Marketing Data Strategy teams to co-develop measurement frameworks aligned to campaign and business objectives.
• Establish and maintain KPI definitions, performance benchmarks, and baselines.
• Collaborate with technical teams and subject matter experts of key marketing channels to validate tracking assumptions, data availability (and limitations) across platforms/vendors, and infrastructure requirements before campaign launch.
• Partner with clients to ensure clarity around reporting needs, strategic priorities, and data availability.
• Inform campaign planning by shaping tracking requirements and UTM/naming strategies.
• Lead interpretation of campaign performance data, identifying patterns, trends, and insights to guide optimization.
• Develop and deliver compelling performance narratives, including executive summaries and recommendations.
• Partner with Demand Strategy and Media teams to influence tactics based on performance insights.
• Represent the voice of Performance Analytics in client conversations, campaign planning, and retrospectives.
• Manage team assignments by aligning Performance Analytic talent to project and client needs.
• Collaborate with Marketing Data Strategy on development of dashboards and reporting structures to ensure alignment with use cases.