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Director, Performance Marketing Strategy and Advancement Lead at Genentech

San Francisco, CA 94015, USA -

Full Time

Start Date

Immediate

Expiry Date

04 Dec, 25

Salary

347500.0

Posted On

05 Sep, 25

Experience

6 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Suppliers, Modeling, Optimization, Campaign Development, Continuous Improvement, Market Access, Strategy, Campaigns

Industry

Marketing/Advertising/Sales

Description

Responsibilities

Collaborate with brand marketing to identify opportunities to optimize impact and improve efficiency across performance marketing initiatives.
Stay at the forefront of the performance marketing innovation landscape, identifying new analytical approaches and methodologies and sharing actionable insights with internal teams.
Identify and implement performance marketing tool enhancements in partnership with functional partners to meet evolving marketing needs.
Define business needs, prioritize features, and partner with Product Owners to shape roadmaps and support the development of impactful tools and capabilities.
Review and validate products to ensure they align with strategic objectives and are ready for activation.
Subsequently, develop robust launch plans, playbooks, and support plans to guide a successful launch.
Drive adoption of performance marketing products via training, coaching, and the engagement of activation champions, as well as broader upskilling initiatives.
Collaborate cross-functionally to ensure seamless integration of performance marketing strategies into end-to-end workflows across marketing functions, external agency partners, and channels.
Lead process and product improvements to drive adoption and scale, partnering with executive leaders (ELs) on change management and training strategies.
Set and track KPIs to measure performance marketing efficiencies and effectiveness, using insights to iterate and optimize.
Continuously explore and assess emerging performance marketing use cases to drive business impact, collaborating with 1Marketing and technical teams to evaluate feasibility and integrate new capabilities.
Continuously engage governance bodies to ensure responsible performance data use across 1Marketing.
Lead initiatives that impact the broader 1Marketing organization and contribute meaningfully to Commercial, Medical, and Government (CMG) outcomes across multiple therapeutic areas.
Mobilize and lead fit-for-purpose, flexibly deployed work teams across the CMG network, leveraging domain expertise and performance marketing priorities.
Operate autonomously, with a bias toward action, aligned with enterprise marketing objectives and performance marketing goals.