End Date
Friday 06 June 2025
Salary Range
£97,665 - £114,900
We support flexible working – click here for more information on flexible working options
Flexible Working Options
Hybrid Working, Job Share
Job Description Summary
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Job Description
JOB TITLE: Director - Personalisation

SALARY: £97,665.00 - £114,900

LOCATIONS: Bristol, Birmingham, Edinburgh, Leeds
HOURS: Full-Time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites
About This Opportunity:
We’re looking for a Director – Personalisation with a strong background in digital channels planning and strategy, team leadership and digital marketing performance to join our team. It’s an exciting opportunity to craft and digitise the future of business and commercial banking. If working on a blank canvas excites you, and you seek to build outstanding capabilities, then this position could be your ideal fit!
As part of our team, you’ll lead efforts to craft outstanding end-to-end experiences for our clients across various channels. Your primary responsibility will be to lead, plan and run a team delivering personalised customer experience in our desktop and mobile app, collaborating with platforms, marketing, and channel business units.

What you’ll be doing:

• Lead a team of digital specialists to deliver business performance and growth
• Coordinate digital channel personalisation strategy from content design through to delivery; identifying the problem statement to deliver personalised communications that will support the business objectives.
• Develop the roadmap of personalisation changes, collaborating with cross-functional teams to share goals and deliver against business objectives.
• Collaborate with business and technical teams to design cohesive experiences that deliver great customer and business outcomes.
• Advocate a growth mindset to solve customer and business problems, ensuring outcomes are measurable, contribute towards performance and driving commercial growth.
• Use a range of analytical tools to monitor performance and understand the impact of personalisation activity, making data-driven decisions around future plans and strategy.
• Stay updated on emerging personalisation trends and capabilities to ensure the use of new technologies as needed.

Why Lloyds Banking Group:
If you think all banks are the same, you’d be wrong. We’re an innovative, fast-changing business that’s shaping finance as a force for good. A bank that’s empowering its people to innovate, explore possibilities and grow with purpose.

What you’ll need

• A Marketing or digital background with an understanding of digital marketing channels, targeting capabilities and techniques, and campaign performance optimisation.
• A proactive approach, with a desire to make a difference to how our customers perceive and interact with our digital channels, through personalisation.
• Great visual, written and verbal communication skills, showcasing an attention to fine detail and ability to simplify the storyline and influence others.
• Excellent planning and organisation skills to ensure continued delivery at pace of business and customer objectives.
• A strong, data-led, commercial approach to spot optimisation opportunities to improve customer engagement and experiences.
• Excellent partner and team management skills, able to proactively communicate to ensure work progresses and relationships are strengthened.

And any experience of these would be useful

• Confident being active SLT member into Head of Function.
• Strong understanding of data and technology.
• Experience of digital channel strategy and planning.
• Experience of business risk management controls and regulation in digital.

About working for us:
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more.
At Lloyds Banking Group, we’re driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you’ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you’ll have many opportunities to learn, grow and develop.
We keep your data safe. So, we’ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We’ll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We’re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference

• Lead a team of digital specialists to deliver business performance and growth
• Coordinate digital channel personalisation strategy from content design through to delivery; identifying the problem statement to deliver personalised communications that will support the business objectives.
• Develop the roadmap of personalisation changes, collaborating with cross-functional teams to share goals and deliver against business objectives.
• Collaborate with business and technical teams to design cohesive experiences that deliver great customer and business outcomes.
• Advocate a growth mindset to solve customer and business problems, ensuring outcomes are measurable, contribute towards performance and driving commercial growth.
• Use a range of analytical tools to monitor performance and understand the impact of personalisation activity, making data-driven decisions around future plans and strategy.
• Stay updated on emerging personalisation trends and capabilities to ensure the use of new technologies as needed