BE PART OF AN ICONIC STORY.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

• Strategic Development: Develop and implement a comprehensive EMEA strategy for how best to use PR, Talent and Event tactics to serve regional needs and goals
• Brand Management: Act as the ‘guardian’ of the Tommy Hilfiger brand image in talent plans and events
• Executive and corporate communications: Craft compelling narratives that support the brand vision, mission and strategy. Develop thought leadership opportunities for the C-suite, such as op-eds, conferences.
• Public relations & Media strategy: Develop and lead the PR strategy, acting as the spokesperson for the TH brand, to support corporate, brand, product, and community initiatives. Manage relationships with media outlets, journalists, influencers, and PR agencies, overseeing the creation of press releases, media kits and proactive pitching efforts.
• Crisis and issues management: Lead crisis communication planning and response, collaborating with Legal, HR and Operations to drive a consistent and compelling response. Develop scenario plans and reactive statements for reputational risks or sensitive issues.
• Market Awareness: Understand market trends and competitor activities and proactively adapt and inform the strategies of the EMEA region, such as translating the global marketing calendar into locally relevant opportunities
• Messaging alignment and brand voice: Define KPIs for PR and internal comms i.e. share of voice, sentiment, employee engagement metrics. Regularly report performance to senior stakeholders and use insights to refine strategy/
• Stakeholder Management: Develop and manage key regional press and talent relationships
• Financial Planning and Budget Alignment: Own the PR & EIM budget and relationships / budgets with potential agencies
• Cross-functional Collaboration: Collaborate closely with Global PR, Retail, Partner and Digital Marketing teams to ensure Brand Marketing content is an integrated part of Marketing Mix
• People Management: Lead, mentor and inspire the PR & EIM team, ensuring high performance, collaboration, continuous improvement and professional growth
• Continuous Improvement: Drive and implement standards, improve processes and operations to ensure teams are working effectively to deliver outstanding marketing campaigns.
  Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.