Director, Product Marketing & Adoption at IHG Career

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Jul, 26

Salary

160000.0

Posted On

30 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product marketing, Change management, Program management, Governance frameworks, Cross-functional leadership, Operational readiness, Strategic planning, Stakeholder management, Launch orchestration, KPI tracking, Design thinking, Iterative delivery, Risk mitigation, Budget management, Communication skills

Industry

Hospitality

Description

Purpose of the Role The Director, Product Marketing & Adoption is accountable for ensuring IHG’s technology and digital products are launched seamlessly and adopted effectively across the enterprise and hotel ecosystem. This leader drives enterprise‑wide launch orchestration, operational readiness, and change adoption by establishing governance frameworks, aligning cross‑functional stakeholders, and delivering consistent, scalable launch and rollout excellence. The role serves as the connective tissue across Product, Technology, Commercial, and Operations—ensuring clarity, accountability, and measurable outcomes from ideation through launch and sustained adoption. Your Day to Day Enterprise Launch Orchestration & Governance * Drive enterprise‑wide launch orchestration, readiness, and adoption strategies across Product, Technology, and Operations. * Establish, maintain, and enforce enterprise launch frameworks, standards, governance models, and readiness checkpoints. * Lead final readiness assessments to ensure launches meet defined quality, risk, and adoption standards. Cross‑Functional Leadership & Alignment * Orchestrate cross‑functional sequencing and alignment across complex, multi‑workstream initiatives. * Lead and direct readiness pods and pilot teams across communications, training, deployment, and program management. * Champion visibility, transparency, and alignment across a broad set of global and regional stakeholders. Change, Adoption & Insights * Define, track, and report on change, readiness, and adoption KPIs throughout the launch lifecycle. * Design and implement enterprise listening posts and feedback loops to surface insights from pilots, field teams, and stakeholders. * Translate insights into clear actions that inform product evolution, change strategy, and operational readiness. Risk, Dependency & Performance Management * Identify, manage, and actively mitigate launch risks, cross‑team dependencies, and readiness gaps. * Foster accountability and ownership across workstreams while maintaining delivery momentum. * Ensure cost, budget, and resource plans align with approved project and team targets. Role Authority, Success Measures & Collaboration The Director holds end‑to‑end accountability for enterprise product launch governance, including the definition and enforcement of standards, playbooks, readiness models, and cross‑functional checkpoints. This role controls launch intake, prioritization, and sequencing across P&T and CPX initiatives and ensures enterprise‑level visibility through readiness dashboards and reporting. It directly influences product roadmap timing, pilot scope, and readiness milestones, as well as communications, training, deployment strategies, and operational sequencing decisions in close partnership with Product, Operations, and Global Commercial & Marketing. The role has final approval authority at readiness checkpoints, including Go/No‑Go decisions, governance compliance, and the ability to escalate, delay, or halt launches that do not meet defined risk, quality, or adoption thresholds. Success is measured through delivery of IHG and P&T strategic priorities and enterprise performance outcomes, alongside disciplined management of budgets, costs, and adoption KPIs. The role is accountable for driving measurable adoption and engagement of hotel solutions, including time to readiness, training effectiveness, stakeholder satisfaction, pilot performance, and post‑launch stabilization. Achieving these outcomes requires deep collaboration across Product and P&T leadership teams, Technology Infrastructure and Operations, Enterprise Architecture, Information Security, Global Commercial & Marketing, and Strategy, Planning, and Performance, as well as close partnership with Global and Regional Operations, field and property teams, Legal, Finance, and Human Resources to ensure launches are operationally viable, scalable, and regionally aligned. What We Need From You * Bachelor’s or Master’s degree in Business, Marketing, Technology, or a related field (or equivalent experience). * 10+ years of experience across multiple disciplines, technologies, or processes, including significant leadership of teams and/or large‑scale, complex programs. * Demonstrated success in program management, organizing and executing enterprise‑level initiatives. * Strong product mindset, including experience with iterative delivery models, customer‑centric design thinking, and outcome‑focused delivery. * Experience operating within highly complex, matrixed environments and translating complexity into clear, scalable frameworks. * Product marketing and change management experience across large, diverse user populations. * Knowledge of hospitality and/or experience supporting transformation in franchise or distributed operating models (or demonstrated ability to learn quickly). * Exceptional written and verbal communication skills with the ability to influence senior leaders and provide transparency at scale. Travel - 10% limited as needed Location – Atlanta, GA: Our hybrid work structure is an expectation of three (3) days a week in office.  This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $138,942 to $160,000. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. #LI-AC1 At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? Who we are At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Responsibilities

The Director is responsible for orchestrating the enterprise-wide launch, operational readiness, and adoption of technology and digital products. They serve as the connective tissue across Product, Technology, Commercial, and Operations to ensure measurable outcomes and governance compliance.