Director, Product Marketing

at  Affirm

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
After over a decade of building the market-leading BNPL network—serving 20M customers, driving $35B in annual GMV, and partnering with 300k merchants—Affirm is focused on its next ambitious chapter: transforming DTC shopping. At the center of this vision is our Marketplace, a fast-growing platform that operates with the agility of a start-up while leveraging the scale of an industry leader. We’re seeking a highly analytical and results-oriented leader to shape this pivotal growth engine.
We’re looking for a scrappy, highly driven, and analytically-minded Product Marketing leader to join the Consumer Growth & Repayments function at Affirm, focusing on Affirm’s Card, Consumer Banking and Affirm Consumer portfolios. The ideal leader is equal parts strategic, execution, and efficiency driven.
As a Product Marketing Director at Affirm, you will understand, drive and execute against all aspects of the Consumer, Card, Marketplace and implicitly, Wallet business, with a focus on understanding the consumer, taking products to market, and rapid iteration among existing products and channels, with measurable outputs against business unit goals. You always start with the consumer, understand our products, and business deeply, and can guide our end-to-end product and marketing experiences.

Product Marketing:

• Drives formulation of overall GTM strategy for Product Marketing and ensures GTM and roadmap decisions are based on strong analysis & customer insights for our consumer products and business
• Build & iterate on our Customer Segmentation and consistently partner with XFN teams to maintain an understanding of our consumers
• Craft compelling narratives, value propositions, and messaging frameworks that differentiate Affirm’s offerings and resonate with key customer segments
• Prioritization of and securing investment into business opportunities by crafting data driven plans & narratives to launch these opportunities into market against our business objectives (business cases & one-pagers)
• Manage and guide performance across owned & operated and paid marketing channels (ie email / push / seo / sem / partner sites and paid channels) with high rigor and monitoring
• Develop & manage testing hypotheses based on consumer insights to grow our business, and lead end-to-end experimentation process from ideation to graduation. Guide and influence graduation decisions based on objective performance analysis.
• Conduct in-depth customer and market research to identify needs, opportunities, and competitive threats, applying insights to inform product positioning and strategy

Collaboration:

• Manage relationships and operations within a complex ecosystem involving consumers, merchants, and partners, ensuring alignment and fulfillment of diverse stakeholder needs.
• Gains buy-in from executives and other senior stakeholders with a compelling articulation of Product Marketing strategy and vision
• Establish strong relationships with Product, Analytics, Revenue & Sales, Research, Design, Operations Lifecycle Marketing, Credit and other cross-functional groups to enable collaboration and communication across groups

Execution:

• Support and work with the team to drive efficient execution of campaigns through iteration of process to encourage better XFN efficiency and driving rapid iteration
• Own & maintain an effective & performant calendar of campaigns, considerate of capacities, objectives, and seasonality
• Lead core stakeholder group meetings (product, analytics, design, eng etc), status updates, driving and reporting an understanding of program performance and opportunities (incl Metrics Reviews, Period performance reviews, Idea generation among others)
• Monitor launch performance and continuously refine strategies to maximize adoption, retention, and ROI

Team Building:

• Build and lead a high-performing Product Marketing team, fostering collaboration, excellence, and innovation
• Uplevel the team through mentorship, guidance, encouraging of peer reviews & sharing, and fostering conversations of industry insight