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Director, Product Marketing - AI Optimization at Ford Global Career Site

Dearborn, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Jul, 26

Salary

0.0

Posted On

16 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product marketing, AI technology adoption, Customer experience, Brand management, Change management, Cross-functional leadership, Go-to-market strategy, Digital product strategy, Automation, Content creation, Entrepreneurial leadership, Data-driven decision making, Agency management, Training and enablement, Design thinking, Adoption metrics

Industry

Motor Vehicle Manufacturing

Description

We are seeking an empathetic, highly entrepreneurial leader to serve as the Director, Product Marketing - AI Optimization. In this role, you will be responsible for creating an AI culture of "pull-adoption" across the enterprise. You will build a digital product marketing strategy from scratch amidst ambiguity, driving product consolidation, branding, image and asset creation, and spearheading both internal and external campaigns. In this position... This position is designed for a professional who blends deep expertise in AI technology adoption and customer experience (CX) with premium brand management and cross-functional launch coordination. You will leverage advanced marketing techniques to boost user adoption, lead training and enablement frameworks, and partner closely with Ford Direct and Go-to-Market teams. If you are passionate about change management, identifying what truly matters to people, and holding strict accountability for adoption metrics, this is the role for you.

Responsibilities

The Director will build and execute a digital product marketing strategy for AI optimization, driving enterprise-wide adoption and product branding. They will lead cross-functional teams to coordinate product launches while maintaining accountability for adoption metrics and customer experience.