DIRECTOR- PRODUCT MARKETING at Husk Power Systems

Abuja, Federal Capital Territory, Nigeria -

Full Time

Start Date

Immediate

Expiry Date

13 May, 26

Salary

40000000.0

Posted On

12 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Research, Data Analysis, Product Positioning, Messaging, Buyer Personas, Go-to-Market Planning, Cross-functional Team Coordination, Customer Voice, Feature Briefs, Product Adoption, Marketing Content Creation, Marketing Campaigns, Sales Tool Development, Sales Training, Success Metrics Definition, Management Reporting

Industry

Solar Electric Power Generation

Description

Company Description About Us Husk Power Systems (“Husk”) is an award-winning clean energy company serving rural India and Sub-Saharan Africa. In 2023, it was named “World’s Best Challenger Brand” in the energy industry and is a 3-time Global Cleantech 100 company. The company’s AI-powered rural energy platform provides 24/7 renewable power to rural households, commercial customers, institutions, and small factories. It also delivers a range of other products and services, including e-commerce and credit financing of branded appliances for home and commercial use, as well as community-based solutions for e-mobility and the agricultural value chain. Husk’s mission is to supercharge economic growth and social well-being in rural communities that are unserved and underserved. Husk Values Safety; Honesty and Integrity; Mutual Respect; Frugal Innovation; Quality and Reliability; Excellence as an Attitude; We > I; Fail Fast and Learn Faster. Husk is an equal opportunity employer and is committed to diversity and inclusion and welcomes all applicants regardless of age, disability, gender, marital status, pregnancy and maternity, race, or religion. Husk is committed to improving gender balance within its teams in India and globally. Female candidates are therefore highly encouraged to apply even if not all requirements are met. Benefits Husk offers flexible working conditions with employee benefits that are in line with global best practices. These include clear career growth planning, transparent annual review processes that are gender inclusive, maternity, and paternity leave, gender-inclusive workplace conditions, family health insurance, and regular training to assist employees grow in and to their next roles. Husk does not believe in micro-management and encourages its employees to have a healthy work-life balance, hence giving them the freedom to manage their workload to be compatible with their life. Job Description JOB SUMMARY We are seeking a dynamic and experienced Product Marketing Manager to drive Husk’s Product. This role requires a versatile individual with 8-10 years of hands-on experience in cross-functional product and marketing roles, along with the ability to lead and mentor a team. Key Responsibilities Include: • Conduct thorough market research to understand customer needs, market trends, and competitive landscape. • Analyze data to identify key insights and opportunities for product positioning and differentiation Ultimately owning fine-tuning of product-market fit • Develop clear and compelling product positioning and messaging that resonates with target audiences. • Create and maintain buyer personas from customer segmentation to guide marketing efforts. • Develop and execute go-to-market plans for new product launches and feature releases. • Coordinate cross-functional teams, including product management, sales, and customer support, to ensure successful product/campaign/feature launches. • Act as customer voice for digital product and app features, translating customer insights and business requirements into clear feature briefs and prioritization inputs for product teams. • Drive end-to-end delivery and adoption of app features in partnership with Product, Tech, and Design, including launch readiness, in-app communication, and performance tracking against defined business metrics. • Create high-quality marketing content, including product brochures, presentations, case studies, and white papers. • Plan and execute marketing campaigns across various channels, including, social media, and digital advertising. • Develop sales tools and training materials to support the sales team in effectively communicating product value. • Conduct training sessions and provide ongoing support to the sales team • Define and track clear success metrics across product, digital, and marketing initiatives to evaluate impact on adoption, revenue, retention, and customer experience. • Own management reporting and insights, translating data into clear narratives and recommendations for senior leadership decision-making. Qualifications Requirements: • Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus. • Proven track record of successfully managing and optimizing marketing campaigns, A/B testing with a focus on driving business results. Experience in the energy sector is an added advantage. • Experience and Knowledge of developing and managing a digital products • Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies. • Creative thinker, with ability to work effectively in a cross-functional team environment. • Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, PowerBI, Tableau, etc.). • Excellent communication, leadership, and interpersonal skills. • Ability to thrive in a fast-paced environment, manage multiple priorities, and deliver results under tight deadlines with minimum intervention. • Prior experience in a leadership or managerial role, demonstrating the ability to inspire and motivate a team. • Willingness to travel as per requirement. • Enthusiasm in strategic contribution and collaboration on other related marketing initiatives within the company to drive overall business growth and success. Additional Information Location and Travel This role is based in Abuja, Nigeria and requires some travel to other Husk locations. Salary Negotiables based on experience. Women candidates are encouraged to apply. DISCLAIMER: This description indicates the general nature and level of the qualifications and duties required of employees in this job classification, as well as the essential functions a person must be able to perform to do this job. It is not designed to be a comprehensive inventory of all duties and qualifications required of employees assigned to this job. Husk Power Systems and its subsidiaries are equal-opportunity employers and make employment decisions on the basis of merit and business needs. We hire without consideration of race, colour, religion, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, sexual orientation, gender identity, gender expression, sex or gender, or any other basis protected by law. Compensation: NGN35000000 - NGN40000000 - yearly

Responsibilities

This role involves driving product marketing through thorough market research, developing compelling positioning and messaging, and executing go-to-market plans for new product launches. The individual will also act as the customer voice for digital products, ensuring end-to-end delivery and adoption of app features in partnership with cross-functional teams.