Director, Product Marketing - One View at UKG

Lowell, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Feb, 26

Salary

0.0

Posted On

13 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Market Segmentation, Competitive Intelligence, Customer Journey Mapping, Product Positioning, Messaging, Product Commercialization, GTM Strategy, Pricing Strategy, Data Analysis, Team Leadership, SaaS, B2B, Executive Presence, Stakeholder Alignment, Strategic Growth

Industry

Software Development

Description

Market & Customer Strategy Set the overall market segmentation and Ideal Customer Profile (ICP) strategy across the portfolio. Establish and scale competitive intelligence and trend analysis to anticipate market shifts. Partner on customer journey mapping across buyer and user personas, ensuring insights are leveraged cross-functionally. Serve as the executive "voice of the customer," representing field insights to influence roadmap and investment priorities. Guide the team in whitespace and opportunity sizing analyses to drive strategic growth decisions. Positioning & Messaging Own global product positioning frameworks, ensuring consistency and clarity across the organization. Define and oversee persona strategies and capability mapping to drive relevance and differentiation. Set company-wide differentiation strategy against competitors and parity players. Lead development of executive-ready narratives tied to measurable business outcomes. Product Commercialization Oversee all major product launches, ensuring readiness across functions, global scalability, and measurable business impact. Partner with Pricing and GTM executives to establish monetization, packaging, and tiering strategies. Drive experimentation with GTM motions (e.g., product-led, usage-based, or hybrid), scaling successful models. Define and oversee international GTM strategies in partnership with regional leadership. Set success metrics and provide executive reporting on launch performance and adoption. Portfolio GTM Alignment Partner with Marketing (Portfolio Marketing) to advise on product and GM priorities, informing the creation of integrated GTM and campaign strategies and planning across the full product portfolio. Partner with Marketing leadership (Portfolio Marketing) to advise on product and GM priorities that would inform Marketing investments. Partner with Marketing leadership (Portfolio Marketing) to inform the definition portfolio-level KPIs for adoption, revenue, and traction, and report results to the executive team. Business & Product Influence Serve as a senior advisor to the Product leadership team, shaping long-term roadmap and investment priorities. Translate customer and market insights into portfolio-level product requirements. Influence sales strategy, packaging, and GTM execution through data-backed insights. Lead, mentor, and grow a high-performing product marketing team, building future leaders. 10+ years of experience in product marketing, product management, or related fields, with 3-5+ years in a people leadership role. Proven success leading global product marketing strategy and execution in SaaS/B2B. Deep expertise in competitive intelligence, segmentation, messaging, and commercialization. Strong executive presence with the ability to influence at the C-suite and Board level. Demonstrated ability to align cross-functional stakeholders and drive organizational priorities. Track record of delivering measurable impact through GTM strategy and execution. A thriving, high-performing product marketing team with strong engagement and development. Unified, differentiated product positioning that resonates globally with buyers and users. Flawless execution of major launches, driving measurable adoption and revenue growth. Alignment of Product, Sales, and Marketing on portfolio GTM priorities. Recognition as a trusted, strategic leader shaping both product and company direction.

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Responsibilities

The Director of Product Marketing will set the overall market segmentation and Ideal Customer Profile strategy, while overseeing major product launches and ensuring global scalability. They will also serve as a senior advisor to the Product leadership team, translating customer insights into product requirements.