THE OPPORTUNITY

As our next Director of Product Marketing, you’ll go beyond executing an established playbook to play a critical role in elevating our go-to-market strategy, business expansion, and product engagement. You’ll have the opportunity to influence key decisions and see your work make an immediate and meaningful impact on our sales, product, and business performance.
If you’re ownership-driven and excels at spearheading cross-functional initiatives in a fast-paced environment, this role could be a great fit. You’ll be at the forefront of crafting the narrative for our innovative solutions, ensuring that primary care providers understand the value we bring to them and their patients, ultimately helping to power the future of healthcare.

WHO WE ARE

Pearl Health is powering the future of healthcare. We help primary care providers and organizations to deliver quality healthcare to the patients who need it most, when they need it most — and get rewarded for keeping patients healthy.
Our technology, services, and financial tools enable better, more proactive care, decrease total cost of care across patient panels, and optimize performance in value-based care models for Traditional Medicare and Medicare Advantage.
We are a team of physicians and public health experts (Stanford, Harvard, Mount Sinai), technologists (athenahealth, Amazon, Meta, Flatiron), healthcare innovators (Centivo, Aledade, Stellar, Arcadia), and experienced risk management professionals (CVS/Aetna, Humana, Oscar) who believe that primary care providers are the key to addressing our healthcare system’s biggest challenges.
Since its founding in 2020, Pearl has expanded to partner with thousands of primary care providers in practices and organizations across 44 states. Our investors include Andreessen Horowitz, Viking Global Investors, AlleyCorp, and SV Angel.

WHAT YOU’LL BRING

You are the ideal candidate if you are a master storyteller and strategic thinker, skilled at translating complex product capabilities into clear, persuasive narratives that resonate with customers and drive results.

Must-haves:

• 5+ years of product marketing experience for B2B software in a Sales-led growth environment, with demonstrated success in
• Demonstrated success in a high-growth startup and familiarity with the healthcare industry.
• A proven track record of crafting compelling messaging and positioning for technology products.
• Demonstrated ability to create a wide range of effective product marketing content and sales enablement collateral.
• Excellent written and verbal communication skills.
• A history of successfully building strong relationships and leading cross-functional initiatives across various teams.
• Strong analytical skills, with experience using data to develop marketing strategies and make informed decisions.

Nice-to-haves:

• An MBA or equivalent advanced degree.
• Experience marketing to health systems/hospitals or familiarity with value-based care.

This role is not for you if:

• You are seeking your first role within either the healthcare or startup sector.
• You prefer to focus your efforts on partnering primarily with Product teams rather than with Sales and go-to-market functions.
• You thrive in a highly structured, predictable environment where your role is narrowly defined and processes are already fully established.

WHAT YOU’LL DO

As a key member of our marketing team, you’ll own and orchestrate our product marketing strategy from end-to-end. You’ll be responsible for creating compelling narratives and executing go-to-market plans that drive awareness, adoption, and business growth.

• Develop and execute comprehensive go-to-market strategies for new products and market segments.
• Craft resonant and impactful product messaging, positioning, and pricing strategies by collaborating with product, sales, and data science teams.
• Empower our sales and network development teams with the materials they need to succeed, including playbooks, pitch decks, case studies, and product guides.
• Create compelling content and collateral that fuels our go-to-market efforts and thought leadership, such as whitepapers, blog posts, and webinars.
• Contribute to demand generation campaigns by developing and refining messaging to strategically move customers through the conversion funnel.
• Serve as an expert on our buyers and market by conducting research on customer needs, the competitive landscape, and emerging trends.
• Drive strategic engagement with the analyst community to refine our GTM approach and secure coverage in major industry reports.
• Shape strategic communications for important company announcements, including press releases and executive speaking engagements.

This role is not for you if:

• You are seeking your first role within either the healthcare or startup sector.
• You prefer to focus your efforts on partnering primarily with Product teams rather than with Sales and go-to-market functions.
• You thrive in a highly structured, predictable environment where your role is narrowly defined and processes are already fully established

While steps may vary by role, you can typically expect:

• Recruiter Screen: An intro call to discuss your background and motivations.
• Hiring Manager Interview: A deeper-dive conversation with your potential manager.
• Panel Interview: A round of meetings with teammates and cross-functional partners.
• Case Assignment: A practical exercise inviting you to solve a relevant challenge.
• Executive Interview: Final conversation(s) with 1-2 of our leaders

The expected offer for this role includes the following components:

• Base Salary Range: $165,000 - $195,000 per year.
• Additional Compensation: This role is eligible for a discretionary performance bonus and equity options.
• Benefits: We offer a competitive benefits package. You can learn more on our benefits page