Director, Product Marketing at SoFi

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Dec, 25

Salary

0.0

Posted On

22 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Customer Acquisition, Go-To-Market Strategy, Engagement Marketing, Market Research, Data Analysis, Storytelling, Budget Management, Cross-Functional Collaboration, Consumer Insights, Positioning, Value Proposition, Competitive Differentiation, Customer Journey, Personal Finance, Strategic Thinking, Tactical Execution

Industry

Financial Services

Description

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. Job Summary At SoFi, Product Marketers are the CMOs of their products, with end-to-end accountability for both strategy and execution. We’re seeking an experienced Product Marketing Director to manage the customer acquisition, go-to-market and engagement marketing strategies for Insights. SoFi Insights provides members with financial tracking and insights, credit score monitoring, spending breakdowns, and more. This is a high visibility, high impact role as Insights is rapidly growing and is one of the key businesses driving SoFi’s mission to help people achieve financial independence by empowering members to borrow, save, spend, invest and protect their money. You’ll build differentiated, defensible positioning for Insights’ offering and craft strategies to communicate them effectively. You’ll partner with our brand, creative, and performance marketing teams to bring these narratives to life in-market and accelerate member growth. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams of the Insights business unit, including business leads, product management, engineering, design, ops, data science, finance and compliance. Essential Functions & Responsibilities Set the marketing vision, strategy and OKRs for Insights and be a thought leader and partner to marketing channel partners (Paid Digital, LCM, Brand) and help execute on those goals. Own setting and achieving targets for customer acquisition, engagement and monetization for Insights. Effectively manage marketing budgets in partnership with channel owners and Finance. Communicate pacing, CAC and LTV/CAC analysis to leadership and make channel allocation recommendations based on findings. Work with marketing channel owners (SEM, SEO, Social, Web, TV, Digital, OOH, Partnerships, LCM Direct Mail, etc) and our in-house creative team to optimize channel mix and deliver breakthrough campaigns that boost awareness and acquisition for Insights. Partner closely with LCM to create new customer touchpoints from acquisition to nurture and surface the right content at the right time and in the right channels. Define the target member and market (including customer journey and target personas/segments) based on consumer and competitive insights. Iterate on product positioning, value propositions, messaging, competitive differentiation, and go-to-market strategy in order to scale the Insights business Conduct research to identify actionable consumer insights. Use these insights to create a compelling narrative and shape the customer journey for Insights. Work with Product Management to create a seamless experience, removing pain points and boosting conversion. Be your customers’ advocate. Identify opportunities to offer Insights to the current SoFi member base. Understand and report on changes to the broader market context including market shifts, competitive threats, and other external factors. Qualifications 8+ years relevant marketing experience, preferably in consumer product marketing or brand management, with quantifiable revenue responsibility Strategy and Execution: Combine strategic thinking with tactical execution to drive customer acquisition and engagement through diverse channels in a holistic GTM plan Growth: Proven track record of building budgets and programs that support efficient growth Customer Research: Conduct quantitative and qualitative customer research and distill it into actionable insights Analytics: Use data to drive business strategy, execution, and optimization on a day-to-day basis Storytelling: Passion for crafting a compelling story that drives people to action Self-starting: Eagerness to roll up your sleeves to get things done (even the unglamourous things) Flexibility: Problem-solve in a fast-paced, self-driven environment Finance: Healthy understanding of personal finance (but you don’t need to be a banker) Bachelor’s degree required, MBA encouraged to apply Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Responsibilities

The Director of Product Marketing will manage customer acquisition, go-to-market, and engagement marketing strategies for SoFi Insights. This role involves setting marketing vision, achieving targets, and collaborating with various teams to optimize campaigns and enhance member growth.