Director, Programmatic Revenue & Ad Monetization at Visiting Angels Greater Philadelphia

, , Ireland -

Full Time

Start Date

Immediate

Expiry Date

23 May, 26

Salary

0.0

Posted On

22 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Programmatic Strategy, Ad Monetization, Yield Optimization, Header Bidding, Demand Partnerships, Monetization Frameworks, RTB Auction Mechanics, User LTV, SSP Negotiation, DSP Management, PMP Deals, PG Deals, Ad Stack Architecture, SDK Integration, Data Analysis, Team Leadership

Industry

Description

We are seeking a Director, Programmatic Revenue & Ad Monetization to own the end-to-end programmatic strategy across our digital portfolio. In this highly technical and commercially driven role, you will drive measurable yield and revenue growth by optimizing our existing ad stack (including Prebid and header bidding), owning strategic demand partnerships (SSPs/DSPs), and building scalable monetization frameworks to rapidly integrate future acquisitions. Success requires a product-first mindset. You will partner closely with product, engineering, and our Data & Decision Science teams to leverage RTB auction mechanics, maximize ad-supported user LTV, and position advertising as a core growth lever across the business. Employment Type This is a full-time independent contractor position. We are not currently hiring for direct employee positions. Location This is a fully remote position. Work where you perform your best. Key Responsibilities Define and execute a holistic monetization roadmap to achieve quarterly top-line revenue targets across display, video, and in-app inventory Develop and implement yield strategies—optimizing price floors, Unified Pricing Rules (UPR), and auction dynamics—while running experiments to balance revenue, user engagement, and long-term LTV Build frameworks that standardize ad-tech operations and enable rapid integration and monetization of newly acquired digital assets Architect and oversee the performance of the programmatic stack, including header bidding wrappers (Prebid, Amazon TAM), mediation platforms, and primary ad servers Oversee SDK integrations and proactively resolve latency, render rate, and revenue leakage issues to ensure smooth delivery at scale Own and negotiate strategic relationships with SSPs, DSPs, exchanges, and agency trading desks to secure premium demand and favorable commercial terms Expand high-value demand channels through the growth of Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals Partner with Data & Decision Science to define KPIs, interpret performance metrics, and translate insights into actionable, revenue-driving decisions Collaborate with Engineering and Product teams to guide the ad product roadmap, ensuring performance-optimized and privacy-compliant placements that maximize monetization. Build, lead, and mentor a high-performing ad operations and yield team, fostering a culture of rigorous testing, optimization, and operational excellence What You Bring Bachelor’s degree in a technical or analytical field (Computer Science, Economics, Statistics, Engineering, or Business Analytics) or equivalent professional experience 10+ years of professional experience in ad-tech or digital monetization, including 5+ years in a senior leadership role focused on yield strategy Proven track record of success in owning programmatic revenue for both mobile apps (iOS/Android) and web-based products, with deep experience in SDK and web-based implementations Expert-level technical fluency in the programmatic ecosystem, including RTB mechanics, OpenRTB protocols, unified auctions, and MRAID standards Hands-on mastery of the modern ad-tech stack, specifically Ad Servers (e.g., Google Ad Manager), Header Bidding wrappers (e.g., Prebid, Amazon TAM), and mediation platforms (e.g., AppLovin MAX) Deep technical knowledge of demand partners (e.g., Magnite, Index Exchange, PubMatic) and the evolving commercial dynamics of global DSPs Proficiency in high-level technical QA for ad tags, tracking pixels, and SDK integrations to identify and resolve delivery discrepancies and latency Strong analytical horsepower to interpret complex bid metrics and pricing trends via BI tools; proven ability to partner with Data Science teams to translate LTV modeling and experiments into high-growth yield strategies Comprehensive knowledge of user privacy frameworks, including GDPR, CCPA, and platform-specific requirements like Apple’s ATT and Google’s Privacy Sandbox Exceptional problem-solving and communication skills, with the ability to translate complex technical concepts into clear strategic recommendations for executive leadership Nice to Have (Preferred Qualifications) Master's degree or higher in a quantitative field Advanced understanding of quantitative methods (Statistics, Econometrics, or Computer Science) Success in leading the technical and commercial integration of acquired digital assets within private equity, app aggregator, or technology holding company environments Hands-on experience with server-side solutions (e.g., Prebid Server) or a history of contributing to open-source ad-tech projects that enhance yield and scalability Proven ability to navigate the unique monetization and brand safety challenges of high-traffic User-Generated Content (UGC), chat, or VoIP platforms Specialized knowledge of the browser extension ecosystem, specifically regarding monetization opportunities, ad policies, and technical constraints within the Chrome Web Store A track record of designing and executing complex “Ad Load vs. Retention” experiments to identify the optimal balance between aggressive revenue and user engagement Established relationships and active participation in industry leadership groups such as IAB Tech Lab, Prebid.org, or other programmatic working committees

Responsibilities

This role involves defining and executing a holistic monetization roadmap to meet revenue targets across display, video, and in-app inventory, while architecting and overseeing the performance of the programmatic stack including header bidding and ad servers. Key duties also include owning strategic demand partnerships and building frameworks for rapid integration of acquired assets.