Director, Retail Marketing at GSK

Philadelphia, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Feb, 26

Salary

0.0

Posted On

16 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Retail Marketing Strategy, Customer-Centric Mindset, Cross-Functional Leadership, Analytical Skills, Communication Skills, Influencing Skills, Operational Agility, Strategic Vision, Performance Insight, Collaboration, Execution, Brand Management, Vaccines Knowledge, Retail Dynamics, Business Analysis, Vision Setting

Industry

Pharmaceutical Manufacturing

Description

Site Name: USA - Pennsylvania - Philadelphia, Upper Merion Posted Date: Nov 14 2025 The vaccine landscape in the US is an ever-evolving opportunity requiring vision and forward thinking. The opportunity to shape and grow strategy, execution and commercial goal attainment within the retail channel is an exciting frontier. The Retail Marketing Director will lead the development and execution of retail channel marketing strategies to optimize GSK’s vaccine portfolio performance. This role will play a critical role in execution of customer-centric solutions with a focus on Retail decision makers and retail field and store level customers. In this role you will be accountable to helping drive optimal vaccine availability and pull-through. The main objective of this role will be to work with the Retail Sales lead, Retail Account Director, and Retail channel managers to help ensure retailers are prioritizing vaccination pull through across chain and pharmacy staff. Reporting to the Head of Retail, VBU, the Retail Marketing Director will ensure serve as the vital bridge between marketing and sales to deliver on GSK’s retail vision. Key Responsibilities: Develop and execute retail marketing strategies to drive business growth Build strong understanding of needs in collaboration with Retail Account Directors and Retail Channel Managers for our retail customers and stakeholders Own specific retailer performance tracking and narrative including ability to identify successes and areas of opportunity Build processes in partnership with Innovative Solutions team to bridge the gap between retail performance and systems sales Define and create content for utilization at both account and field level engagements Integrate narratives to guide retail interactions and drive engagement Collaborate with cross-functional teams to align marketing strategies Essential Attributes: Strategic vision and analytical acumen via forward thinking mindset so you can anticipate trends and proactively shape strategies Cross functional leadership and influence in order to build and obtain consensus among brands, account managers and customers Customer-centric mindset that is able to anticipate what key decision makers at corporate offices, field leaders and store level retail staff need and want in order to meet GSK’s ambition Operational agility to function and get work done across multiple departments and functions in order to meet the needs of cross functional teams Why You? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor’s degree 8+ years of marketing experience, pharmacy product development or pharmacy operations experience 3+ years of people leadership Proven ability to develop and execute marketing strategies in complex environments Strong communication and influencing skills Preferred Qualifications: If you have the following characteristics, it would be a plus: MBA or Pharm.D preferred 4+ years of retail marketing, retail product development, retail operations, or retail field leadership experience Knowledge of vaccines, US market dynamics, and retail dynamics Experience collaborating and influencing colleagues in the commercial organization Brand management experience specifically within vaccines Demonstrated analytical skills – ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results to inform decision making Experience with developing and presenting business analysis, storyboarding and vision setting with senior leadership at the business unit head or chain leadership Capabilities / Competencies Retail Marketing Strategy & Execution: A strategist who translates business objectives into actionable retail marketing plans — driving vaccine awareness, availability, and pull-through across national retail partners and store-level engagement. Customer-Centric Commercial Leadership: Deeply attuned to the needs of retail decision makers, field leaders, and pharmacy staff, ensuring marketing strategies resonate at every level of the retail ecosystem and deliver measurable business impact. Cross-Functional Integration: A connector who bridges marketing, sales, and account management to ensure cohesive messaging, unified execution, and consistent alignment to GSK’s retail vision. Performance Insight & Optimization: Analytical and outcomes-driven, adept at tracking retailer performance, uncovering insights, and turning data into actionable strategies that elevate customer engagement and commercial results. #GSKCommercial #LI-GSK Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

Responsibilities

The Retail Marketing Director will lead the development and execution of retail channel marketing strategies to optimize GSK’s vaccine portfolio performance. This role will ensure collaboration with Retail Sales leads and managers to prioritize vaccination pull-through across retail channels.