Director, Search & Operations at ipgmediabrands

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Apr, 26

Salary

150000.0

Posted On

15 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Technical Prowess, Problem-Solving, Consulting, Communicating Complex Ideas, Performance Media Landscape, Google Services, Google Ads, Microsoft Ads, Search Ads 360, Data Analysis, AI Services, Service-Oriented Mindset, Project Management, Quantitative Tools, Tracking, Tagging, Monitoring

Industry

Advertising Services

Description

Business Overview KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Summary The Search+ Ops Group is hiring for a Director-level position, to grow the team’s specialized services for our client-teams and their performance clients. This role is one that requires a mix of technical skills, a consulting or service-design mentality and approach, and the ability to deliver superior operational excellence quietly as a solo Operator. The team performs work that enables Agency client-teams to focus on the account/campaign strategies and actions that produce client results - we deliver the needed technology. We do not run an account/campaign, but ensure that the technology and systems are integrated properly; that tracking and templates are in place; and that a SERP click delivers the customer to the targeted client site (along with the intended tracking, tagging and other metrics recorded cleanly). The small and productive team comes from a background of media management (paid search), operations, and client services. We communicate clearly, perform work that is effective and efficient, and solve problems without input from others. The work we perform requires rapid responses and actions, and successful results. We collaborate to crowd-source ideas and share insights, but the work is generally performed by the Operator. Responsibilities Some functions provided by this role include: Ensuring technical platforms and services are optimized Deploying the needed tracking, tagging and monitoring for client accounts Performing test-conversions and analyzing attribution results under specific controlled configurations Helping with back-office setups and financial workflows Helping with access-control and security of accounts and services Performing needed upgrades and updates for client tech-stacks, after prep/testing periods Maintaining leading edge awareness of tools, platforms, services Developing awareness and practices of AI services Collaboration and coordination with colleagues, co-workers and others Required Skills & Experience Some of the skills that we apply include: Technical prowess and understanding of how the client’s selected technologies fit together Problem-solving Consulting and influencing people Communicating complex ideas with simplicity Deep understanding of how the performance media landscape works, with particular focus on the Google services and technologies. Desired Skills & Experience Training and development can be provided by the existing team but it is helpful if you already: Are adept in Google Ads and Microsoft Ads technology, platforms and workflow Have clear understanding and experience in working in Search Ads 360 across multiple roles and functions. Are able to explain deep technical concepts in ways that others can understand Have a service-oriented mindset in helping people and teams Are capable in handling multiple projects and issues in parallel Are comfortable with data and quantitative tools, techniques Some of the tech we operate with includes: Google Marketing Platform (SA4, CM4, GA4), Google Ads (including YouTube, etc), Microsoft Ads, Adobe technologies and tools 3rd Party engines GTM and other container-tags Looker and other reporting systems Incognito browser sessions and using DevTools to monitor tags/events/data layers Browser extensions Exploring AI for our applications, and how it is used by clients, vendors Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Employment Transparency It is the policy of our company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with our company, please email accommodation@mbww.com. Salary Range $140,000—$150,000 USD

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

The Director will ensure that technical platforms and services are optimized and will deploy necessary tracking and monitoring for client accounts. They will also perform test-conversions, analyze attribution results, and maintain awareness of tools and platforms.