ABOUT US:

Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. We emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, and training.

YOUR QUALIFICATIONS:

• A bachelor’s degree or equivalent work experience in pharma media strategy
• 8+ years of relevant work experience in multi-channel digital marketing, managing digital media campaigns in pharma media (required)
• Understands all aspects of digital media, including SEM, Programmatic, Social, etc.
• Quick, accurate, and decisive analytical, forecasting, and decision-making skills
• Strong analytical and creative problem-solving skills
• Ability to self-manage under deadline
• Ability to thrive while juggling multiple projects and priorities simultaneously
• Advanced proficiency with Excel, PowerPoint, and Google Slides

WHAT YOU’LL DO:

The ideal candidate will manage the end-to-end fulfillment process of digital advertising campaigns. You will work closely with the client services team, ensuring smooth execution of campaign elements such as creative development, trafficking, and reporting. As the subject matter expert for buildable advertising channels, you will also play a key role in optimizing campaign buying strategies and improving overall performance through ongoing optimizations.

YOUR RESPONSIBILITIES:

• Actively manage key account campaigns, including strategy, media planning, campaign execution, and ongoing optimization
• Project manage all incoming and outgoing requests to ensure all information is provided and accurate for the Media Operations team to execute
• Ensure successful planning, execution, and optimization of digital media campaigns to drive optimal effectiveness based on clients’ needs. This involves leveraging channels, including paid search, paid social, CTV, and programmatic
• Work between departments to ensure collaboration and effective communication for the Media Operations team
• Analyze performance data to identify trends, measure campaign effectiveness, and partner with Client Services to implement improvements
• Communicate campaign problems to the client services team effectively and proactively offer viable alternatives
• Play an active role in driving collaboration, communication, and best practice sharing across the organization
• Manage a small team of 2-3 managers or specialists
• Keep up with industry trends and best practices
• Service the full breadth of pharma clients with active participation in client, vendor, and internal meetings, collaborate with the client and media account teams to foster critical partnerships
• Participate in executive-level communication and strategic planning efforts as needed