Director, Technical Marketing, Network Security
About Trellix:
Trellix, the trusted CISO ally, is redefining the future of cybersecurity and soulful work. Our comprehensive, GenAI-powered platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Along with an extensive partner ecosystem, we accelerate technology innovation through artificial intelligence, automation, and analytics to empower over 53,000 customers with responsibly architected security solutions.
We also recognize the importance of closing the 4-million-person cybersecurity talent gap. We aim to create a home for anyone seeking a meaningful future in cybersecurity and look for candidates across industries to join us in soulful work. More at https://www.trellix.com/.

QUALIFICATIONS:

• Technical Proficiency: Possesses a strong technical background with a deep domain expertise. A minimum of five years of experience in cybersecurity is required.
• Product Marketing Experience: a minimum of three years of experience in product marketing, with a focus on technical products or solutions.
• Communication Skills: Persuasive, energetic storyteller with the ability to translate complex technical information into clear, concise, and compelling messaging for technical audiences.
• Content Creation Skills: Proven ability to create high-quality technical content, such as whitepapers, blog posts, and presentations.
• Sales Enablement Skills: Experience in developing and delivering effective SE enablement materials and training for technical products.
• Market Analysis Skills: Strong analytical and market research skills, with the ability to understand technical market trends, competitive landscape, and customer needs.
• Collaboration Skills: Ability to work effectively in a cross-functional environment and build strong relationships with product management, engineering, and sales teams.

ROLE OVERVIEW:

The Director, Technical Marketing Manager contributes to go-to-market strategy and execution, by focusing our technical audience. In this role, working closely with product management, engineering, and sales engineering teams, you will be responsible for translating complex technical details into compelling messaging and content that resonates with our technical decision makers and influencers to ensure the successful adoption and growth of our products.

ABOUT THIS ROLE:

The Trellix product organization is seeking a highly skilled and motivated Technical Marketing Manager to contribute to go-to-market strategy and execution. In this role, working closely with product management, engineering, and sales engineering teams, you will be responsible for translating complex technical details into compelling messaging and content that resonates with our technical decision makers and influencers to ensure the successful adoption and growth of our products.

RESPONSIBILITIES:

• Technical Messaging and Positioning: Develop and refine product messaging and positioning that effectively communicates the technical value proposition of our products to our technical decision makers. Emphasize the “how” and “why” from a technical perspective, including technical benefits, integration capabilities, security features, and performance metrics.
• Target Audience Expertise: Develop a deep understanding of our technically-oriented target audience, including their needs, challenges, and buying processes.
• Technical Content Creation: Create high-quality technical content, including whitepapers, technical blog posts, API documentation, solution briefs, presentations, and other materials that educate and inform technical audiences.
• Sales Enablement: Equip the sales engineering team with the technical knowledge and resources needed to effectively sell our products to technical buyers. This includes developing and delivering technical training, creating technical sales tools (e.g., product deep dives, compelling demos, competitive comparisons), and supporting the sales team in handling technical objections.
• Product Strategy Input: Collaborate with product management and engineering to provide input on the product roadmap and technical direction, based on insights gained from technical customers and market trends.
• Go-to-Market (GTM) Planning: Contribute to the development and execution of go-to-market strategies, with a focus on the technical aspects of product launches and ongoing marketing activities. Ensure that our products meet the technical needs and requirements of the target market.
• Cross-Functional Collaboration: Work closely with product management, engineering, and sales teams to align product development, marketing, and sales efforts. Act as a key liaison between the technical side of the business and the market.
• Technical Demos and Training: Develop and deliver compelling technical demonstrations and training sessions to internal teams, partners, and customers.