Director-TLS Marketing Analytics & Strategy at American Express Company South Africa

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Dec, 25

Salary

225000.0

Posted On

23 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Analytics, Customer Insights, Campaign Measurement, Segmentation, Predictive Modeling, ROI Attribution, Multivariate Testing, Data-Driven Recommendations, Team Leadership, Mentoring, Customer Engagement, Loyalty Strategies, Communication Skills, Analytical Skills, Campaign Effectiveness, Personalization

Industry

Financial Services

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? As the Director – Travel and Leisure Services (TLS) Marketing Analytics & Strategy, you will lead a high-impact team responsible for applying advanced analytics to TLS marketing campaigns, customer engagement strategies, and loyalty initiatives. This leader will serve as the voice of marketing analytics within TLS, providing insights that elevate TLS’ role in the broader Consumer Marketing Engine and directly shape how we design, measure, and optimize marketing initiatives. You will oversee segmentation, benefits and offers analytics, and campaign measurement across channels—ensuring TLS delivers precision analytics, data-driven recommendations, and clear execution strategies that strengthen Card Member engagement and partner value. How will you make an impact in this role? Responsibilities include: Lead TLS Marketing Analytics to deliver insights that strengthen customer engagement, loyalty, and marketing effectiveness. Develop and apply customer segmentation and targeting analytics to refine personalization, optimize benefits, and design relevant campaigns. Build and manage marketing measurement frameworks to evaluate campaign effectiveness, ROI, and attribution across channels utilizing a test and learn mindset. Deliver clear, actionable recommendations that marketing, partnerships, and product teams can execute with precision. Elevate TLS’ presence in the Consumer Marketing Engine by embedding analytics into campaign planning, targeting, and measurement. Lead, mentor, and develop a team of analysts and managers, fostering expertise in segmentation, benefits and offers analytics, and campaign performance measurement. Minimum Qualifications: At least 9 years of relevant professional experience in marketing analytics, customer insights, or campaign measurement. Bachelor’s degree in a quantitative field (e.g., statistics, economics, data science, engineering, math). Expertise in marketing analytics methods, including segmentation, predictive modeling, ROI/attribution, and multivariate testing. Strong ability to partner with marketing, partnerships, and product leaders to embed analytics into strategy and execution. Preferred Qualifications: Advanced degree in a quantitative field. Proven success applying analytics to marketing campaigns, customer engagement, and loyalty strategies. Experience delivering clear recommendations that translate into measurable business outcomes. Excellent communication skills with the ability to present analytics in a compelling, executive-ready manner. Leadership experience building and motivating high-performing analytics teams. Salary Range: $150,000.00 to $225,000.00 annually + bonus + equity (if applicable) + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives 6%25 Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

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Responsibilities

Lead a high-impact team responsible for applying advanced analytics to TLS marketing campaigns and customer engagement strategies. Oversee segmentation, benefits and offers analytics, and campaign measurement across channels to strengthen Card Member engagement and partner value.