WHAT ARE WE BUILDING?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer’s interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

WHAT’S THE POSITION?

We are seeking a data-driven, strategic, and creative Director of User Acquisition to define and refine our new user growth strategies across all paid media channels.
This is a high-impact role at the intersection of media buying, analytics, creative strategy, and cross-functional collaboration. You will be a hands-on contributor to campaign success, inquisitive in analyzing our reporting trends and always finding solutions to the challenges of the day. You’ll play a key part in shaping the growth trajectory of our gaming apps and the Hard Rock Games brand.

Key Responsibilities

• Develop & execute UA strategies across key paid media platforms (e.g., Meta, Google Ads, TikTok, Programmatic, YouTube, ASA) to acquire high-value users efficiently in line with Hard Rock Games portfolio growth strategies.
• Manage Performance Partnerships, consistently negotiating the best deals for our apps.
• Develop Influencer strategies that drive direct ROI and organic growth.
• Find the most cost-effective opportunities to promote our brand and game portfolio to power our organic and earned media growth.
• Own campaign planning, execution, and daily campaign optimization, ensuring performance goals (e.g., CPA, ROAS, LTV) are met or exceeded.
• Manage a multi-million-dollar budget constantly adjusting our paid media channel mix to grow revenue.
• Full accountability for forecasting, pacing, and performance reporting for your campaigns.
• Run structured creative testing in partnership with the creative team and select agency partners using insights to inform future iterations and channel best practices.
• Collaborate closely with Product, Data Analytics, Design, and CRM teams to align acquisition efforts with lifecycle marketing and retention goals.
• Drive any necessary reporting, tracking and attribution improvements in collaboration with Data Analytics and Technical Data teams. Demonstrable knowledge of navigating SKAD/SKAN data schemas is a plus.
• Stay ahead of platform changes, algorithm updates, and competitive trends to maintain cutting-edge execution.
• Represent Hard Rock Digital professionally with all 3rd parties ensuring premium partnerships with key vendors.

• Develop & execute UA strategies across key paid media platforms (e.g., Meta, Google Ads, TikTok, Programmatic, YouTube, ASA) to acquire high-value users efficiently in line with Hard Rock Games portfolio growth strategies.
• Manage Performance Partnerships, consistently negotiating the best deals for our apps.
• Develop Influencer strategies that drive direct ROI and organic growth.
• Find the most cost-effective opportunities to promote our brand and game portfolio to power our organic and earned media growth.
• Own campaign planning, execution, and daily campaign optimization, ensuring performance goals (e.g., CPA, ROAS, LTV) are met or exceeded.
• Manage a multi-million-dollar budget constantly adjusting our paid media channel mix to grow revenue.
• Full accountability for forecasting, pacing, and performance reporting for your campaigns.
• Run structured creative testing in partnership with the creative team and select agency partners using insights to inform future iterations and channel best practices.
• Collaborate closely with Product, Data Analytics, Design, and CRM teams to align acquisition efforts with lifecycle marketing and retention goals.
• Drive any necessary reporting, tracking and attribution improvements in collaboration with Data Analytics and Technical Data teams. Demonstrable knowledge of navigating SKAD/SKAN data schemas is a plus.
• Stay ahead of platform changes, algorithm updates, and competitive trends to maintain cutting-edge execution.
• Represent Hard Rock Digital professionally with all 3rd parties ensuring premium partnerships with key vendors