QUALIFICATIONS

• Proven experience in a senior marketing leadership role, preferably within the consumer goods or parenting/family-focused industry.
• Strong strategic thinking and a track record of building successful brand campaigns.
• Experience building and leading a high performance team and collaborating across departments.
• Relevant knowledge in digital marketing, social media, influencer marketing, and community engagement. Prior experience with subscription services is a plus.
• Strategic thinker with analytical skills to translate insights into actionable marketing initiatives.
• Excellent communication and storytelling abilities, with a passion for building meaningful brand experiences.

ROLE OVERVIEW

As the Director / Vice President of Brand & Marketing, you will be the strategic leader responsible for shaping and executing our brand vision. You’ll build and lead a talented team focused on building a cohesive brand strategy and creating marketing initiatives that deeply engage our community. You will lead the portfolio strategy, working alongside the Founder, President, and Director of Innovation to develop and sustain our product pillars. This role oversees all consumer-facing marketing efforts, including product marketing, social media, influencer partnerships, and overall brand storytelling.

KEY RESPONSIBILITIES

• Brand Strategy Development: Craft and refine the overall brand strategy, ensuring that Healthy Baby’s messaging resonates with our audience and stands out in the market.
• Marketing Leadership: Lead the marketing team in developing and executing integrated marketing plans that include inclusive of digital and physical consumer touchpoints
• Product Marketing: Oversee the go-to-market strategy for new products, ensuring that each launch is aligned with our brand values and reaches the right audiences.
• Community and Social Media: Guide the team in creating compelling social media content and fostering a vibrant community presence that reflects our mission.
• Team Management: Build, mentor, and inspire a high-performing marketing team.
• Consumer Insights: Analyze market trends, customer feedback, and competitive landscape to inform strategy.
• Partnerships & Collaborations: Identify and manage strategic partnerships and influencer relationships that amplify Healthy Baby’s brand.