OMNI-CHANNEL BRAND EXPERIENCE

• Drive innovation in retail design, merchandising, and in-store experiences to keep Kohler at the forefront of consumer-centric retail.
• Design modular, scalable brand experiences across Kohler-owned and partner environments.
• Oversee a unified Visual Experience Design System to ensure brand consistency and differentiation.
• Lead packaging design and optimize merchandising using performance data.
• Align physical and digital experiences through integrated design systems and packaging innovation.

VISUAL EXPERIENCE & STORE ENVIRONMENT DESIGN

• Oversee concept, design, and execution of all visual merchandising to brand standards, including windows, in-store displays, fixtures, props, and signage.
• Ensure consistent brand aesthetic, messaging, and differentiation across Kohler Stores, Showrooms, and retail partners.
• Develop and manage seasonal merchandising calendars to support timely execution of campaigns, launches, and promotions.
• Lead store design vision and collaborate on new openings, remodels, and fixture development to enhance visual appeal and customer flow.
• Implement and refine product storytelling through displays that highlight features, benefits, and lifestyle relevance within Design Systems.

BRAND EXPERIENCE & CUSTOMER JOURNEY

• Champion the in-store brand experience, ensuring every touchpoint reflects brand values, personality, and promise.
• Develop & implement strategies to enhance the customer journey, including layout, lighting, music, scent, and interactivity.
• Collaborate with marketing and digital teams to integrate online and offline brand experiences.
• Use customer feedback & sales data to refine and optimize the in-store experience.
• Train store teams on brand storytelling and visual merchandising to deliver exceptional customer experiences.

SKILLS/REQUIREMENTS

• Education: Bachelor’s in Visual Merchandising, Retail Design, Marketing, Industrial Design, or related field; Master’s preferred.
• Leadership: 10+ years in visual merchandising, including 5+ in senior roles—ideally in multi-store, premium or luxury retail.
• Strategic Vision: Proven ability to develop and execute strategies that elevate brand perception, differentiate, and drive results using design systems and modular frameworks.
• Design Systems: Skilled in applying modular display frameworks and scalable systems to create cohesive, high-impact brand experiences.
• Analytical Thinking: Strong strategic and analytical skills; able to turn insights into actionable merchandising strategy & plans. Systems/design thinking essential.
• Project Management: Successful track record leading multiple complex, cross-functional projects in fast-paced, deadline-driven environments.
• Retail Insight: Deep understanding of retail operations, store design, and consumer behavior with passion for immersive experiences. Ability to identify, adapt, and innovate Kohler visual merchandising experiences to evolving market trends and customer expectations.
• Aesthetic Excellence: Refined eye for design, color, texture, proportion, and detail aligned with premium brand standards.
• Collaborative Leadership: Exceptional communicator, collaborator, and relationship builder across internal cross-functional teams and external partners.
• Innovation & Adaptability: Agile, forward-thinking leader passionate about evolving brand experiences to meet changing market demands.
  

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ABOUT US

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer