Divisional Director of Sales & Marketing at Phoenix Senior Living

Roswell, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

0.0

Posted On

31 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Execution, Revenue Generation, Marketing Plan Implementation, Referral Source Identification, Performance Planning, Sales Reporting, CRM Management, Competitive Analysis, Communication, Proposal Production, Website Administration, Time Management, Problem Solving, Lead Generation, Occupancy Maximization, Strategy Creation

Industry

Hospitals and Health Care

Description

Description Phoenix Senior Living is seeking a Divisional Director of Sales & Marketing to join their team. The Divisional Director of Sales and Marketing reports to the Vice President of Sales & Marketing Please note this position requires 75% + of travel. PURPOSE The Divisional Director of Sales and Marketing is responsible for hands on sales execution and revenue generation at communities within your assigned portfolio and helping to implement necessary Phoenix sales systems. The Divisional Director of Sales and Marketing is responsible for overseeing sales at his/her assigned division in addition to other challenged communities assigned to him/her by the Vice President of Sales & Marketing. PRINCIPLE DUTIES AND RESPONSIBILITIES Account Management Studies the Market and contributes to the creation and implementation of a dynamic, successful Marketing Plan. Uses discretion and independent judgment in identifying referral sources and how much time to devote to particular marketing strategies. Collaborates with Regional Directors of Operations (RDO)/ Community Engagement Directors (CED) and Executive Directors (ED) in assigned market to help identify external business opportunities Conducts site visits to communities with opportunity, collaboration with RDO/ED/CED Implements sales performance plans for underperforming communities and CEDs. Analysis/Reporting Provides detailed and accurate weekly and monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team Analyze and review monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team Manages sales and marketing data, audits, training, analysis, and implementation Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current. Ensures inquiry forms are always available at the front desk Ensures qualified leads are entered into the CRM database Completes Sales Site Visits upon completion of site visits. Assist Community Engagement Director of designated communities with completing Marketing Action Plans. Reviews competitive market research and provide the sales team with all data (i.e., including rates, apartment sizes, services, and amenities) necessary to complete an accurate ranking and analysis of designated competitors in the communities’ market. Understands competitive opportunities & threats and presents strategic alternatives to combat these to the Executive Director and Regional Sales Team. Communication Presents the company in a positive and professional manner Presents self in a positive and professional manner Conducts weekly State call with sales team to review sales and marketing activity, quality assurance, and other key sales issues Assists in completion, production, and roll-out of Standard Operation Procedures Assist with Ownership/Investor presentations, including overall portfolio strategy and sales plans to increase occupancy. Computer Skills Produces proposals and presentation packets Is an expert in the company’s CRM and trains new hires on the CRM. Facilitates website administration providing monthly website activity report to senior operations team and working with vendors to ensure up-to-date information is on the site Organization / Prioritization Demonstrates effective time management and organization skills and has the ability to multi-task Problem Solving / Decision Making: Troubleshoots customer service issues, presenting problems or anomalies to the Executive Director Sales Strives to educate the community at large about Phoenix’s unique approach to senior living services. Recognizes opportunities to market Phoenix Senior Living communities and acts upon them as appropriate Works in partnership with Director of Marketing to insure new lead generating activity has appropriate marketing support to maximize effectiveness Provides customer service by responding to corporate phone, mail, or email inquiries and appropriately communicating to the community(s)\Regional Operations Team Positively influences and impacts sales activities for the community Assures that occupancy and sales productivity metrics are consistently met Implements, monitors, and promotes resident referral programs to generate new referrals Conducts professional outreach for lead generation purposes Maximizes occupancy and revenue opportunities for the assigned division Manages a team of Sales Specialists Strategy Gathers competitive market analysis data and maintains a detailed competitor comparative analysis Creates and executes community specific sales plans which focuses on improving conversion ratios and occupancy Identifies opportunities to position communities in highly competitive markets Identifies opportunities to drive new lead channels to communities Training Partners in the delivery and participation in Phoenix Academy/PSLU training and self-study programs during the required time-frame. Conducts one on one training with all new Community Engagement Directors Completes All Phoenix Academy training and job specific and management training in the timeframe designated Attend a Selling skills and CRM lead tracking database course with 90 days Completes all state required training Keeps abreast of professional developments in the field by reading, attending conferences and training sessions Requirements EDUCATION/EXPERIENCE/LICENSURE- CERTIFICATION College degree preferred, 5+ Years experience in a regional capacity with multisite/multistate portfolios Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable This position may require up to 70% travel to communities in the assigned region, including frequent overnight travel. LICENSE – CERTIFICATION SKILLS AND ABILITIES Computer proficiency with working knowledge of Windows, Power Point, Excel software Ability to be flexible and work in an environment that promotes teamwork and collaboration Excellent communication skills, both verbal and written and the ability to relate in a positive and professional way to a diverse resident and employee population Ability to maintain a high level of confidentiality regarding residents, employees, staff and the community Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities Demonstrated ability to be innovative and creative and have patience, high energy and resourcefulness in problem solving

Responsibilities

This role is responsible for hands-on sales execution and revenue generation across an assigned portfolio of communities while implementing necessary sales systems. The Director oversees sales divisions, conducts market analysis, and collaborates with regional directors to identify and capitalize on external business opportunities.