ABOUT THE COMPANY

Hand Picked Hotels was founded in 2001 by owner, Chairman and CEO, Julia Hands MBE. Julia’s love of historical buildings, the English countryside, local food and good wine inspired her dream to own a collection of hotels that would celebrate these passions and invite others to share in them.
Today, the family-owned group has 21 unique luxury country houses and coastal retreats, each hand picked for their individuality. Architecturally distinctive and quintessentially British, every hotel boasts an extraordinary location from Scotland to the Channel Islands, offering breathtaking views from vast countryside to expansive beaches, to lush woodlands.
Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel. Whilst each hotel is individual, each property fulfils the company values of family, individuality, community and care, with a team commitment to aiming higher and delighting their guests with magical experiences that offer a true escape from the every day.
We are currently recruiting Divisional Marketing Directors for our 3 newly created divisions with Hand Picked Hotels, which will include, Luxury, Events and Channel Islands. The base location for these roles be dependent on the division.
This rare and exciting opportunity will focus on developing and implementing a high-impact marketing strategy that will drive revenue and increase brand visibility. You will be a key influencer and form part of the senior leadership team shaping the future within Hand Picked Hotels.

ABOUT THE ROLE:

This role requires a strong understanding of multi-channel marketing, digital performance, brand positioning, and strategic partnerships. The Divisional Marketing Director will work closely with the Hotel General Managers and the Divisional Managing Director to ensure marketing efforts align with the overall commercial and brand objectives of the Division and Hand Picked Hotels. This includes overseeing creative campaigns, PR efforts, and digital marketing initiatives to maximise brand awareness and customer engagement.

As a Divisional Marketing Director your role will focus on the following key areas:

• Strategic Marketing Planning & Execution – Develop and execute marketing strategies to support Divisional revenue growth and leading market positioning.
• Brand Positioning & Campaign Development – Ensure all marketing initiatives align with Divisional brand guidelines and Hand Picked Hotels creative standards.
• Digital & Social Media Performance – Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness in conjunction with the Head of Digital who is aligned to the Top Co team.
• Public Relations & Reputation Management – Oversee outsourced PR efforts to build and protect the brand reputation.
• Cross-Departmental Collaboration & Commercial Performance – Work closely with internal teams and manage budgets to drive ROI across all marketing channels.