Location:London, LND, GB
Team: Digital
Job type: Permanent
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

THE OPPORTUNITY

Dr. Barbara Sturm is a world-renowned skincare brand known for its cutting-edge, science-driven approach to skincare. With an expanding global presence, Dr. Barbara Sturm continues to deliver innovative beauty products that elevate self-care for individuals worldwide.
We are seeking an experienced and dynamic Ecommerce Manager to join our growing team. In this pivotal role, you will be responsible for managing and optimizing Dr. Barbara Sturm’s main online channel in the US and driving the brand’s ecommerce strategy. You will work closely with cross-functional teams including marketing, digital, operations & logistics, and customer service to ensure seamless execution of the brand’s online presence and sales growth. You will drive online sales ensuring both revenue and profitability targets are met and exceeded, whilst also delivering a world-class shopping experience and spearheading innovation through an ambitious development roadmap.
A key aspect of this role will be understanding the US market, including key trading moments, behaviours and purchasing habits. You will need to have an affinity for telling consumer product stories, and alongside this will be equally important features such as sampling and driving repeat business through cultivation strategies.

A FEW THINGS YOU’LL LOVE ABOUT US

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package
  Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
  At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
  Job Req ID: 2937

Ecommerce:

• Proactively contribute to, develop and execute the Online Trading & Marketing Plan for the US market in line with the overall Brand Marketing Calendar, business objectives and skincare divisions activity.
• Accountable for ongoing website and product content through the CMS. Ensure high standards are sustained throughout the lifecycle of all SKUs, and all content is fully optimised.
• Work cross-functionally to manage stock levels and pricing this market and all product categories.
• Supporting in developing and delivering the e-commerce roadmap, site improvements and improved UXUI journeys, including optimising routine finder, PDP and navigation enhancements – from defining requirements to testing and launching on time and to spec to deliver an outstanding user experience.
• Partner with the Finance and Demand Planning Teams to identify trends and develop both sales and product forecasts.
• Be the key point of contact for all communication with the Operations and Customer Services Team to ensure a best-in-class customer experience at all times.

Online Merchandising & Reporting:

• Ensure the sites is visually merchandised perfectly and in line with the Online Trading & Marketing Plan, stock availability and bestsellers to drive sales performance.
• Optimise onsite search tools in order to improve findability and customer facing experiences.
• Utilise data and tools such as Google Analytics and Looker to identify opportunities and implement initiatives to optimise customer journeys and conversion rate to improve sales performance.
• Report on daily, weekly and monthly sales and other KPIs, to understand and communicate to Management how the business is performing versus key targets.

Consumer Marketing:

• Partner with the Consumer Marketing and Brand Marketing Teams to define and deliver exciting and educational content and activations, and ensure storytelling is consistent across all customer touchpoints.
• Support in defining Media and CRM activity and ensure that all initiatives are aligned with the Online Trading & Marketing Plan and propose ideas to drive innovation and cultivation.
• Be the Ecommerce point of contact for the Brand Marketing Team. Responsible for briefing campaign content requirements, whilst also ensuring these are delivered on time and that there is seamless cross-channel alignment.
• Collaborate with the NPD Team to ensure all Digital requirements are captured, including continually sharing insights on product performance and planning online exclusives.
• Ensure the website is organically optimised and adhere to SEO best practice; and work with the Performance Marketing Team to continuously identify opportunities to drive traffic and revenue through this channel.