DTC Manager at PUIG
London, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

15 Nov, 25

Salary

0.0

Posted On

15 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

Location:London, GB
Team: Marketing
Job type: Permanent
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

A FEW THINGS YOU’LL LOVE ABOUT US

  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package
    Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
    At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
    Job Req ID: 2928
Responsibilities

 Final owner of sales ambitions for our DTC platforms according to NPD funnel, market trends and brand strategy.
 Define channel strategy to build preference of the platform and flagship positioning among the rest of the distribution with special focus on differentiation and exclusive consumer experience.
 Design of animation calendar in collaboration with the rest of cross-functional departments to hit weekly and monthly sales targets.
 Close collaboration with global teams to ideate plans, align on priorities, deploy animations and work on specific market needs to overcome budget projections.
 A&P (advertising and promo line) allocation and tracking to guarantee the success of our plans with strong focus on ROI.
 Close coordination with e-tailing teams to shield the channel differentiation and secure correct orchestration of plans among the commercial network of wholesalers.
 Coordinate Media & advocacy plans to drive traffic and sales on site according to brand positioning and audience definition. Special mention to Media planning in collaboration with Senior Media Manager.
 Lead the local acceleration of CRM programs through database construction, qualification and targeting.
 Analyse and distribute weekly/monthly reports to local and global teams to track the performance of the channel and guarantee insights to cross-departments.
 Deep dive into traffic/sessions, engagement, emails, retention and click through and assist in identifying root causes.
 Collaborate with UK Marketing team in the forecasting for all new launches including saleable items, GWPs and sampling
 Analyse core business trends on a weekly base and place replenishment orders with local demand / supply planning team based on supply
 Partner with supply planning to ensure timely receipt of inventory for collections and programs and communicate with global partners to help construct animation planning.
 Maintain knowledge of inventory reporting to ensure items are available for selling and assess any potential stock risks. Communicate with global if any item needs to be removed from site and update if any products need reservation adjustments.
 Maintain and upload allocations in SAP for entire DTC catalog. Ensure any DTC exclusives are set up in NCT and SAP prior to launching.
 Develop and maintain a monthly competitive analysis with best-in-class examples of promotions, content, launches and digital experiences in the marketplace. Analyse competitive landscape and offer new ideas and share learnings with global ecommerce partners and internal teams.
 Perform daily audits on all DTC sites and communicate with global partners if any issues need to be rectified (price discrepancies, incorrect translations).
 Thoroughly QA any marketing emails from global and provide translation feedback in a timely manner.

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