DTC Retention & Email Marketing Specialist at Think Organic Limited

, , Bulgaria -

Full Time

Start Date

Immediate

Expiry Date

31 May, 26

Salary

0.0

Posted On

02 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Klaviyo, Shopify, Email Marketing, SMS Marketing, Subscription Management, A/B Testing, Data Analysis, Customer Retention, Flow Architecture, Segmentation, Loop, UX Optimization, Creative Development, LTV Optimization

Industry

Health;Wellness & Fitness

Description

About Inspiriko We create award-winning, science-backed supplements for women's hormonal and intimate health. With 100K+ loyal customers, a 4.9★ Amazon rating, and 30+ industry awards, we're scaling from 7 to 8 figures across UK, EU, and US marketplaces. About the Role: DTC Retention & Email Marketing Specialist Shopify + Klaviyo | Subscription-First | In-House We are a mid 7-figure brand, currently driven primarily by Amazon. Our DTC channel is early (~£100K) and we are now building it properly. We are not hiring someone to “manage emails.” We are hiring someone to build and scale the retention engine that turns DTC into a serious revenue channel. This role is for an operator who has already done this inside a 7+ figure Shopify subscription-first brand. Your Scorecard (You Own These) Email revenue Subscriber repeat revenue Email + SMS list growth Subscriber sign-up rate Churn % (subscription retention) % of DTC revenue driven by retention If those numbers don’t excite you, this isn’t the role. What You’ll DoBuild the Lifecycle Machine Architect and own all Klaviyo flows (welcome, abandon, post-purchase, upsell, winback, churn) Create and manage campaign calendar Build advanced segmentation and cohort logic Run structured A/B testing across offers, messaging and timing Turn email into a major % of DTC revenue Own Subscription Retention (Loop) Build and optimise cancel/exit flows Implement save offers, pauses, swaps, frequency changes Reduce churn through data-driven interventions Improve subscriber onboarding and retention cohorts Increase subscription sign-up rate across PDP and cart Grow the List & Conversion Optimise popups, forms, and subscription-first offers Improve visitor → subscriber CVR Increase subscription uptake on PDP and cart Partner with acquisition to maximise LTV, not just cheap opt-ins Shopify Ecosystem Ownership QA tracking between Shopify, Klaviyo, and Loop Onboard retention-driving apps Ensure clean event tracking and data integrity Run fast A/B tests across lifecycle and subscription UX Execute Light theme edits Build effective email creative Move fast without waiting on a team of five You Are Proven experience working for a 7+ figure Shopify subscription brand, delivering similar results Deep in Klaviyo (advanced segmentation + flow logic) Comfortable owning revenue numbers Commercially sharp (you understand margin and LTV) Strong with subscription platforms (Loop preferred) Fast, autonomous, accountable Builder mindset — not a caretaker What Winning Looks Like (12 Months) Email driving 30%+ of DTC revenue Meaningful reduction in churn Growing active subscriber base Subscriber repeat purchase revenue reaches 60% of total revenue every month DTC retention engine fully built and compounding Non-Negotiables Do NOT apply if: You are part of an agency You cannot commit 15 to 20 hours per week You manage multiple active clients that divide your focus You are looking for side-income rather than ownership You have not worked inside a 7+ figure Shopify subscription-first brand We want focus, speed and accountability — not divided attention. Compensation Competitive base salary (To be discussed) 20 hours per week (minimum commitment) Quarterly performance bonus Clear path to full-time role within 6 months (with expanded responsibilities and compensation adjustment) Compensation will depend on: Proven results in 7+ figure Shopify subscription brands Depth of Klaviyo + subscription performance improvement experience Ability to own revenue outcomes

Responsibilities

The specialist will be responsible for architecting and owning all Klaviyo email and SMS flows, managing the campaign calendar, and running structured A/B testing to drive revenue from email. A major focus will be owning subscription retention by building and optimizing cancel flows, implementing save offers, and reducing churn through data-driven interventions.