GET TO KNOW: MAUREEN

Marketing is more than selling—it’s about shaping emotions, understanding people, and building connections. It’s a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I’ve learned to embrace challenges, stay curious, and unlock endless potential.

Responsible for achieving profitable sales growth with eComm Channel & driving the sales performance of the e-commerce platform.
Drive eCommerce Customer Growth: Strengthen relationships with existing eComm partners and acquire new customers through joint business planning, digital activation roadmaps, and commercial negotiations.
Execute Digital Sales Strategy: Develop and implement annual eCommerce activity plans aligned with the digital sales strategy, including promotional strategies that reflect channel dynamics and market trends.
Optimize Performance & Investment: Monitor and evaluate sales performance (KPIs), ensure efficient use of trade and media investments, and lead improvements in trade terms, systems, and processes through best practice sharing.
Lead Cross-Functional Collaboration: Steer cross-functional teams for eCommerce pilots, customer roll-outs, and strategic initiatives, while contributing to the short- and long-term execution of the company’s eCommerce strategy