ABOUT D.LUXURY BRANDS:

At D.LUXURY BRANDS, we are revolutionizing the growth of e-commerce brands by combining advanced business intelligence with cutting-edge digital marketing strategies. Our team of world-class marketers and DTC (direct-to-consumer) experts—who’ve led growth at industry-leading brands like Goop, Revolve, Net-a-Porter, Violet Grey, Cuyana, Parachute, and Herschel—bring unparalleled expertise to every client we work with. Through our proprietary DIGITALRx Audit & insights, we holistically assess businesses to identify core challenges and opportunities, crafting data-driven strategies that unlock fast, profitable growth. Join us in reshaping the future of e-commerce with innovative solutions and unparalleled expertise.

QUALIFICATIONS:

• 6+ years of e-commerce operations, ad tech, or performance marketing experience
• Proven expertise in:
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• Meta Ads platform tracking & validation

• Google Ads tracking, GTM, GMMC
• Server-side tracking tools (Elevar, Meta CAPI Gateway, signal engineering)
• Shopify Plus troubleshooting and integrations
• Data feed vendors (Feedonomics, DataFeedWatch, etc.)
• Strong background in event tracking QA and attribution modeling
• Experience in both agency and brand-side roles strongly preferred
• Analytical mindset with ability to translate complex data setups into clear growth outcomes
• Exceptional problem-solving, communication, and collaboration skills

ROLE:

The Director of E-commerce will lead all technical e-commerce operations, including tracking validation, event quality assurance, feed management, and server-side tracking implementations. This individual will serve as the bridge between Paid Media teams, client e-commerce platforms, and technical vendors—ensuring tracking integrity, clean reporting, and scalable e-commerce performance.
The ideal candidate has hands-on expertise in ad tech (Meta, Google Ads, GTM, GMMC), server-side tracking tools (Elevar, Signal Engineering), and feed management platforms (Feedonomics, DataFeedWatch). Experience with Shopify Plus troubleshooting and deep familiarity with e-commerce event tracking are essential. Candidates with both agency and brand-side experience will excel in this role.

YOUR ROLE WITHIN THE D.LUXURY TEAM:

Ad Operations & Tracking

• Own technical ad operations across Meta, Google Ads, and other platforms
• Validate and troubleshoot tracking events for accuracy and completeness
• Manage Google Tag Manager (GTM) and Google Merchant Center (GMC/GMMC) configurations

Server-Side & Signal Tracking

• Lead server-side tracking implementations (e.g., Elevar, signal engineering)
• Ensure maximum data purity to improve reporting, attribution, and performance analysis
• Partner with Paid Media team to optimize tracking strategies for growth outcomes

Feed Management & E-commerce Integrations

• Manage product feed strategy, optimizations, and troubleshooting via vendors like Feedonomics or DataFeedWatch
• Oversee integrations with Shopify Plus and resolve technical e-commerce issues
• Maintain feed accuracy and compliance with Google Merchant Center and Meta Commerce

Cross-Functional Leadership

• Partner with Paid Media strategists to ensure seamless tracking setups for campaigns
• Work with client e-commerce teams to resolve tracking and platform issues quickly
• Build and document best practices for e-commerce tracking, feeds, and measurement

E-commerce Best Practices

• Hands on experience and strategic knowledge around conversion rate optimization and SEO best practices for e-commerce websites.
• Experience conducting technical Shopify App audits and make targeted recommendations based on client needs and business model (subscriptions, etc)
• Finding testing and building tech partner relationships to enhance portfolio of brands website, CX and customer experience.