SKILLS REQUIRED

• At least 2-3 years’ experience in an e-commerce or digital role.
• Good experience in PPC and Paid Social, including working with Paid Media agencies.
• Experience of working with a website CMS system.
• Analytical mind, with the ability to collate, analyse, and present data leading to clear insights and actions.
• Strong knowledge of Google Analytics and Excel.
• A good understanding of SEO, with experience in tracking performance and making changes to improve results.
• Excellent written and verbal communication skills.

ABOUT THE ROLE

The E-commerce Executive will be responsible for driving brand awareness, customer acquisition, and lead generation for C.P. Hart through the delivery of an effective e-commerce strategy.
The successful candidate will be a self-starter and ready for a challenge - inspired and excited to help build on success of this established and well-respected luxury British brand. They will be analytical and have a hunger for detail, providing the team with insights that help form the e-commerce and digital strategy. They will be able to work both independently and collaboratively, be driven by hitting KPIs and ultimately enjoy getting involved in the day-to-day management of all digital activity.

PRIMARY DUTIES

• Deliver best-in-class digital marketing activity, working with a Paid Media agency to maximize lead generation and web sales and drive efficiency in achieving a strong ROI on Paid Social and PPC.
• Support the delivery of the web development plan, working with external agencies and the wider marketing team to ensure cohesion on time/on budget delivery.
• Support the delivery of SEO, CRO and email marketing plans as required.
• Own the management and loading of optimised website content that supports our brand values and campaign messaging.
• Own the performance analysis and reporting of marketing activity, summarising progress against the plan and highlighting key learnings and opportunities for future improvement.
• Support the marketing team with ad hoc analysis as required.